Karlijn Hendriks, head of HR at Hunkemöller: “A little friction can be a good thing”

How important are people to Hunkemöller? “A designer will say ‘no product, no sales’; a property specialist ‘no stores, no shop window’; and marketing ‘no customers, no turnover’. Without the right people in the office and in the stores, however, absolutely nothing happens,” says Karlijn Hendriks, CHRO of Hunkemöller. “I firmly believe that...

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