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Producer-led projects: A gap in the sustainability market?

At the root of the sustainability crisis in fashion lies a clouded relationship between brand and supplier, which is a direct consequence of outsourcing production to low-wage countries. In recent decades, the supply chain has become so fragmented that oversight regarding who makes what—and exactly how—has been lost. Now, the industry wants to...

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Provocation sells jeans: How Dutch denim brands approach their campaigns

Jeans campaigns have been provocative for decades. Consider the recent campaign featuring Sydney Sweeney for American Eagle, or Calvin Klein in the 80s and 90s. The Netherlands is home to numerous denim brands: how do they attempt to stand out? This article was written by Sterre Marsman. The American Eagle campaign with Sydney Sweeney caused...

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Former LVMH executive launches Ireland’s first luxury group

Ashley McDonnell, an Irish-American executive with experience across LVMH, Google and Puig, has launched Ireland’s first luxury conglomerate, VYKO Group, designed to acquire and scale emerging luxury brands. In a statement, McDonnell, who has more than a decade of global leadership within the luxury and technology sectors, with senior roles at...

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Case studies in the rise of ESG disputes: Greenwashing and social washing in focus

This week, it was announced that the Clean Clothes Campaign (CCC), together with four consumers, is filing a lawsuit against clothing brand Levi Strauss (Levi's). The case revolves around alleged misleading sustainability claims and labour rights violations at a factory in Turkey where Levi's manufactures. More than 400 workers lost their jobs...