Fashion
Mulberry’s LFW return puts Britishness back at the heart of its revival
Christopher Kane’s debut for Mulberry will bring the British luxury house back to the London runway for the first time in years, as its turnaround strategy enters a new phase focused on brand desirability, ready-to-wear and British identity. The label will be returning to London Fashion Week for a show on September 20, where Kane is expected to...
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BusinessMember
Influencer content: The IP rights fashion brands need to secure
Paying an influencer to create content does not necessarily give a fashion brand the right to reuse it. A brand may commission a short video for a product launch, then repurpose it for paid advertising, its website, an email campaign or an in-store screen. Months later, it may revive the content for a new colourway, even though the original...
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