Fashion
US Open 2026: Brand activations and fashion collaborations
The year's fourth and final Grand Slam, the US Open has long been a powerful marketing venue for brands. In 2025, the event generated 809 million dollars in media impact value for the labels featured throughout the tournament, a 51 percent increase year-over-year, according to Launchmetrics. Nike, Audemars Piguet, Rolex were some of the top...
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Business|CEO Interview Member
Barney Waters on 60 years of K-Swiss and a four-day celebration during the US Open
In 1966, Swiss brothers Art and Ernie Brunner arrived in Los Angeles, California, to create a footwear brand dedicated to tennis players. This August, their brand, K-Swiss, is throwing a party in New York City during US Open season to celebrate its 60th anniversary. Barney Waters, K-Swiss’ international brand president, is the man leading the...
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