Fashion

Perfect Moment collaborates with F1 team BWT Alpine

Luxury skiwear and lifestyle brand Perfect Moment is stepping into Formula One with a multi-year collaboration with the BWT Alpine F1 team to launch a capsule skiwear collection. The Perfect Moment x BWT Alpine Formula One Team capsule collection will feature a curated selection of technical outerwear and lifestyle pieces designed to capture the...

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Fashion|Marketing

Calvin Klein's latest viral campaign underscores power of celebrity endorsement

Calvin Klein's latest advertising campaign for its underwear line, featuring musician Bad Bunny, generated a staggering 8.4 million dollars in Media Impact Value (MIV) in under 48 hours, according to a new report from data analytics firm Launchmetrics. This impressive figure, as tracked by Launchmetrics' proprietary MIV metric, assigns a...

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BusinessMember

Shein reigns supreme, taking the lead apparel market share in 2024 amidst a tough economy

Shein, the ultra-fast fashion giant from China, strengthened its ever-tightening grip on the apparel market in 2024, outpacing competitors once more as budget-conscious consumers continued to turn to familiar brands amid growing economic uncertainty. The Singapore-based Shein is estimated to have extended its apparel market share by 0.24...

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Retail

Uniqlo continues regional UK expansion

Japanese fashion retailer Uniqlo, part of the retail group Fast Retailing, is continuing to strategically expand its presence across the UK, with three new stores set to open in Liverpool, Birmingham and Glasgow. The move follows recent successful new store openings in Edinburgh and London and will bring the total Uniqlo store count to 23 by the...

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