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Kristen D’Arcy on bringing True Religion’s Y2K codes to a new generation

True Religion’s marketing strategy can be summed up in three words: then and now, Kristen D’Arcy, who became the brand’s first chief marketing officer in 2023, told FashionUnited. “‘Then and now’ is about honouring our history while inspiring consumers to make the brand their own,” D’Arcy said. "Our heritage gives us a rich foundation of...

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Fashion|Exclusive

What Fashion Farm teaches me

What began as a personal study has grown into a place where we collectively explore how fashion can reconnect with its origins. The Fashion Farm in Welsum, a small Dutch village on the left bank of the IJssel River in the municipality of Olst-Wijhe, raises a fundamental question: what happens when we reconnect fashion with the source of...

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Prada delivers resilient nine-month results with net revenues of 4.54 billion euros

Prada SpA recorded net revenues of 4.54 billion euros (5.08 billion dollars), up 15 percent year-over-year (+4 percent organic), in the first nine months of 2026. Retail sales amounted to 3.93 billion euros, up 11 percent YoY (+2 percent organic). “Prada delivered a solid performance, with retail sales up 2 percent over the period and a positive...

Fashion|Interview

How Brier Holloway is scaling upcycling at Rokit Originals: 'Fabric first and design second'

Brier Holloway spent years reworking streetwear for a skateboarding company before joining Rokit Originals, the upcycling label of London vintage retailer Rokit. The move gave her the chance to take rework to a new level. “It allowed me to explore upcycling on a much larger, more commercial scale,” Holloway told FashionUnited. Holloway trained...