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Glamourati, Kidult, Scandi-cool: Exploring the many faces of maximalism

This time, it is here to stay. Far from being a mere fleeting extravagance, maximalism is poised to become a core trend. Its expression is multifaceted and its purpose is rooted in our deep-seated need for personal expression. Designer Harris Reed explained this intimate approach in a 2025 column for The New York Times: “Maximalism as I see it...

Fashion|In Pictures Member

In Pictures: AW27/28 trends through the lens of Christine Boland

During the last trade shows (SS27), it was clear that some colours have secured their place. “Aubergine, for example, or yellow, which took a long time to catch on,” says Christine Boland in a video call with FashionUnited. Looking ahead to autumn/winter 2027/28, new colour movements are emerging. Retro shades like mustard and chartreuse will...

Fashion|Interview

Why Lithuanian designers are betting on a Fashion Week of their own

When FashionUnited asked designer Kęstutis (Kestas) Rimdžius what he felt was currently lacking or missing within the Lithuanian fashion scene, he was quick to answer. Not talent, nor creativity or skill, but rather a larger platform to showcase what local designers are capable of. “As we are a small country, I feel we lack international...

RetailMember

The great department store reset: Why Harrods, Selfridges and Harvey Nichols are taking different paths

Department stores in the UK are navigating a consumer environment dictated by unlimited online choice and cautious discretionary spending. What has transpired as a result is a two-sided challenge for retailers that have to both work to keep stores open, while also giving customers a reason to visit them. In this context, the traditional...