Fairs|Report
Repositioning efforts drive success at Who's Next September 2026 edition
Paris - Des Petits Hauts, Bérénice, Stella Forest and Not Shy returned to the Who's Next trade show, which ran from 5 - 7 September 2026. Armor Lux and Von Dutch exhibited for the first time. These six brands, each with a different profile, together show how the repositioning of the Parisian trade fair Who's Next contributes to their commercial...
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Business|Interview Member
Melanie Marsden on scaling Lounge: 10 years, six stores and a wider wardrobe
Melanie Marsden co-founded Lounge in a spare bedroom in 2016 with 1,000 pounds and a conviction that comfortable underwear could still feel luxurious. A decade and more than 100 million pounds in annual sales later, she is applying the same argument to blazers, trousers and athleisure. The British brand, which Marsden runs with her husband Dan...
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