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'You shouldn't enter like a bull in a china shop': How Willem Wijnen is taking Xandres across the border

When Willem Wijnen took over as CEO of the Belgian fashion brand Xandres in early 2025, he did something new leaders rarely do: he changed nothing. At least, not immediately. He took the helm of an established brand that had been around for over 55 years. It had seen eight consecutive years of revenue growth and boasted a Net Promoter Score of...

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Fashion|DATA ANALYSIS

After the barrel jean, denim settles into the relaxed straight leg

Denim has been one of fashion's most reliable categories over the past few years, carried by a shopper who wants comfort first and has spent several seasons moving away from the skinny jean towards looser shapes, the wide leg, the baggy fit and, most recently, the curved barrel jean that became the season's most popular silhouette. With the...

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Kujten CEO on US expansion, new stores and building a cashmere ‘love brand’

Kujten first opened its debut US boutique in New York during September 2025. At the time, the French cashmere brand was building on a relationship with US customers that had already blossomed online. One year on, however, and the business is preparing to accelerate its physical expansion, with three new locations planned for the fourth quarter...

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Lumesa CEO Vita Mallela on AI models, inclusivity and the end of the catalog shoot

Inclusivity has long been an issue in the fashion industry. For most e-commerce brands, showcasing their clothes on a variety of bodies comes with a high cost that few can afford. Generative AI promises to break that arithmetic, allowing a single garment to be shown on dozens of bodies without multiplying the budget. But showing more bodies...