Fashion

Gaming x Fashion: what are the opportunities for designers in this merger?

When two cultures collide, that is, when the intersection of two different groups leads to some kind of friction, a new culture is created. This new culture is built on different aspects of both the original ones, sharing positive and negative impacts. This is what the anthropologist Roy Wagner defends in “The Invention of Culture”, written in...

8 hours ago

Fashion |In Pictures

Pronovias expands partnership with Marchesa for occasion wear

Spanish bridal house Pronovias is following up its successful affordable line of wedding dresses with Marchesa’s creative director Georgina Chapman with an exclusive occasion wear collection of red carpet looks. The debut Marchesa Notte for Pronovias collection represents the second collaboration with the New York-based brand within a year,...

6 hours ago

Business

Tomorrow invests in menswear label Martine Rose

London-based brand accelerator Tomorrow has acquired a 60 percent stake in emerging British menswear label Martine Rose for an undisclosed amount. In a statement, the showroom-turned-brand accelerator said that it would help Rose “navigate the next stage of her label’s growth”. The investment will allow the menswear designer to build her...

6 hours ago

Business

Men’s underwear brand JustWears secures 2.6 million pounds in funding

Direct-to-consumer men’s underwear brand JustWears has secured 2.6 million pounds in funding. The British brand, known for its use of sustainable and biodegradable materials, said the seed funding from investors Pembroke VCT, Ignite XL and Sunshine Ventures will be used to grow its team to around 15 people, invest in bringing new innovative,...

6 hours ago

Fashion

Otrium partners with Good On You to enhance sustainable offerings

Fashion outlet marketplace Otrium is partnering with Good On You, the sustainability rating platform to showcase brands “going the extra mile when it comes to sustainability” with a focus on people, planet and animal welfare to its three million members. The partnership will allow Otrium members to select a filter on the website or app to show ‘...

8 hours ago

Business

The aestheticisation of online consumer identity

“Digital dimensions ask us to continuously deconstruct and reinterpret our digital environment,” said Chinouk Filique de Miranda, in a presentation at the Responsible Fashion Series conference, attended by FashionUnited. As an independent researcher, Filique de Miranda has dedicated her time to analysing the digitisation of fashion and how...

22 Oct 2021

Fashion

Rising sea levels a threat to Asia’s apparel sector, report says

Asia’s apparel sector is under threat from rising sea levels, according to a new report. An analysis by Cornell University claims that large apparel producing areas in Asia will be underwater by 2030. Thousands of garment factories must relocate to higher ground or be submerged in places such as Jakarta and Phnom Penh. It also warns the issue is...

22 Oct 2021

People

Gymshark director buys majority stake in streetwear brand Hera

Gymshark director and former chair Paul Richardson has snapped up a majority stake in streetwear brand Hera London. Richardson, who has also been appointed as executive chair of Hera, will oversee the company’s strategy as it sets its sight on becoming a 100 million pound label over the next three to five years. Hera said it is also working with...

22 Oct 2021

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Business

H&M to introduce textile recycling machine in Cambodia with HKRITA

In a bid to address the increasing textile waste in Cambodia, The Hong Kong Research Institute of Textiles and Apparel Limited (HKRITA) has developed technology that can recycle blend textiles, in cooperation with the H&M Foundation. Additionally initiated alongside VF Corporation and other international organisations, the technology labelled...

3 hours ago

People

Anya Taylor-Joy announced as Dior’s Global Brand Ambassador

Emmy-nominated actor Anya Taylor-Joy has been revealed as Dior’s new global brand ambassador, which will see her showcase the designs and creations of Womenswear creative director, Maria Grazia Chiuri and image director of makeup, Peter Philips. Its an announcement that does not come as much of a surprise to fans, as the actor has regularly...

3 hours ago

Fashion

RYU Apparel partners with The Wall Trainer

Athletic apparel company RYU has collaborated with The Wall Trainer in a marketing partnership. The Wall Trainer, the producer of a zero carbon total body workout machine will work with RYU on their Movement Matters brand campaign. As a part of the collaboration, RYU will produce Wall Trainer branded apparel, set to release in 2022. RYU will...

4 hours ago

Business

DeFacto to launch in the UK

Turkish fashion retailer DeFacto is set to launch its e-commerce site for the UK market, as it continues to expand its presence throughout 90 countries. The fast-growing label has operated in Europe for over a decade, with this launch in the UK being its first debut into the market. “We are delighted to bring the DeFacto brand to the UK and...

4 hours ago