Fashion

Is the NFL Super Bowl evolving into a fashion week?

The National Football League’s annual Super Bowl is no longer just a championship football game; its upcoming showdown between the Seattle Seahawks and the New England Patriots in San Francisco sees the NFL deepening its ties to fashion with a series of fashion shows, designer collaborations, and retail activations. Highlights include American...

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Fashion

Major shows, memories and buyer favourites: FW26 highlights from Berlin

Following fashion weeks in Paris, Milan and Copenhagen, all eyes have been on the German capital in recent days. Berlin Fashion Week has established itself as a hub for emerging talent and a new destination for international brands. It was indeed global labels this season that made up the big names on the calendar. These include the Berlin-based...

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Fairs

Next generation of B2B events: How trade fairs are evolving into experiential hubs

The wholesale market is under pressure, and trade shows are feeling the impact. Traditional models are struggling to deliver consistent results, and brands are rethinking how they approach the season while maintaining visibility. As a result, B2B events are evolving across the industry. Alongside mergers, downsizing, or full market withdrawals,...

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Fashion

Nike reestablishes momentum in Lyst’s Q4 index, product focus drives renewed demand

Nike returned to the top 20 of the Lyst Index in Q4 2025, marking its first appearance in two years and signaling a shift in the brand’s demand. Ranked at 19, the re-entry reflects consumer response to a clearer product strategy and targeted collaborations during the peak holiday period. For this quarter, the Q4 2025 Lyst Index pointed to a...

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