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Victoria Beckham to launch a collection with Gap

British fashion designer Victoria Beckham has announced a multi-season partnership with Gap to reimagine the American retailer’s classic styles, with the debut collection launching on April 24. Beckham, known for her ready-to-wear minimalist luxury brand and beauty line, is teaming up with the casual American brand on a collection “built on the...

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Mulberry's 'Back to Mulberry Spirit' strategy boosts global sales performance

British lifestyle brand Mulberry has delivered a strong sales performance for the second half of the 2026 financial year, supported by a turnaround strategy focused on brand reignition and full price discipline. The group reported constant currency sales growth of 13.6 percent during the second half (H2) of the 52 weeks ended March 28, 2026....

Fashion

How Kuyichi made denim sustainable in 25 years: “We were organic, but with a huge footprint”

Denim brand Kuyichi was founded in 2001 by Solidaridad, Triodos Bank, Stichting Stimulans and Oro Blanco, a collective of Peruvian cotton farmers that no longer exists. They had a clear goal: to make organic and fair-trade cotton the norm. The brand grew to become a pioneer in sustainable denim but ran into trouble in 2015 due to high overhead...

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The Bhavitha Mandava strategy: What Chanel's playbook means for your brand

In the summer of 2024, Bhavitha Mandava was on a Brooklyn subway platform finishing her master's degree at NYU and not looking for a modelling career. That was when a scout noticed her and, within two weeks, Matthieu Blazy – then at Bottega Veneta – had cast her in a show. Eighteen months later, she is Chanel's first Indian House Ambassador. The...