How Snapchat removes the last online shopping obstacle with augmented reality

There are only a few barriers left when it comes to online shopping: you don't have to leave the house, it can be done at any time of the day and orders can be delivered the next day (sometimes even the same day). But, what about items like sunglasses and makeup? Currently, consumers seem to prefer to go to the store for those. Communication app Snapchat, however, wants to make online shopping even easier through augmented reality (AR). Through an invitation, FashionUnited visited the event 'Snap AR Fashion & Beauty Experience' and dove into the digital - or at least real - world.