GFK news and archive

UK Consumer Confidence improves in August

The long-observed Consumer Confidence Index by GfK has notched a five-point uptick, ascending to -25 in August. Key data from personal financial situations and general economic situations show growth compared to the prior month's assessment, noting a quiet optimism amongst consumers. Joe Staton, Client Strategy Director at GfK, said: "In the...

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UK consumer confidence crashes as shoppers are wary of economic hardship

UK consumer confidence is in freefall as shoppers are wary of increasing costs and economic hardship. Figures from GfK’s long-running Consumer Confidence Index decreased seven points to -38 in April, with participants being asked ‘How has the financial situation of your household changed over the last 12 months?’ Situation worse than 2008...

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UK consumer confidence improves in September

Despite a surge in Covid-19 cases and increased social distancing measures imposed by the UK government, consumer confidence is up in September. New figures from the longstanding GfK Consumer Confidence Index, which has been tracking data since 1974, show an increase of two points. Joe Staton, client strategy director at GfK, said: “Despite...

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Study shows UK consumers optimistic for coming year

Consumer confidence received a boost as optimism for the economy over the coming year increased. According to the GFK Consumer Confidence Index, UK consumer confidence increased by three points to -11 for December, the biggest increase since 2016. Joe Staton, Client Strategy Director at GFK, said: “There’s a clear sense of a change in consumer...

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Consumer confidence flatlines in November

With a general election looming, Brexit uncertainty and general retail gloom, GfK’s long-running Consumer Confidence Index is a reflection of current times, and remains unchanged at -14 compared to November in 2018. Joe Staton, Client Strategy Director at GfK, said in a statement: “In the face of Brexit and election uncertainty, consumers are...

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Consumer confidence drops ahead of December election

UK consumer confidence in October fell to its joint-lowest point in six years amid continued Brexit uncertainty and ahead of the 12 December general election. GfK’s Consumer Confidence Index decreased two points to -14 in October compared to -12 in September. Joe Staton, client strategy director at GfK, said in a statement: “In the face of...

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2018 ends with consumer confidence at five-year low

Consumer confidence has dropped to a five-year low as uncertainty facing the UK economy in the coming months affects consumer spending. The figures come from GfK’s long-running monthly Consumer Confidence Index which decreased by one point in December 2018 to -14. In November the index decreased three points. The measure for the general economic...