L’OREAL news and archive

L’Oréal makes minority investment in metaverse startup Digital Village

Beauty giant L’Oréal has announced a minority investment in metaverse platform and NFT marketplace Digital Village through its venture capital fund, Business Opportunities for L’Oréal Development (BOLD). The investment will be the first of its kind by L’Oréal in the metaverse and Web3 space, as well as the first to be part of its recently...

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L’Oréal unveils new beauty innovations at CES

L’Oréal unveiled two new technology prototypes to “expand access to beauty express” at this year’s Consumer Electronics Show (CES), including the world’s first handheld computerised make-up applicator and a smart eyebrow make-up applicator. “For L’Oréal, the future of beauty is inclusive. And this future will be made more accessible by...

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L’Oréal invests in temporary tattoo-maker Prinker Korea Inc.

L’Oréal has taken a minority stake in South Korean-based Prinker Korea Inc., the inventor and manufacturer of the world's first digital temporary tattoo device. In a statement, L’Oréal said that its investment in Prinker Korea Inc. was made through its corporate venture fund BOLD Business Opportunities for L’Oreal Development, following the...

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L'Oréal France appoints new CEO

Beauty conglomerate L’Oréal has appointed a new managing director for its France operations; former general manager L’Oréal consumer division France Céline Brucker has been promoted to general manager L’Oréal France, which includes brands such as L'Oréal Paris, Garnier, Maybelline New York and others. She started her position as of 1st January...

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L’Oréal appoints first chief transformation officer for North American business

L’Oréal USA has announced the appointment of Rahquel Purcell as the group’s first chief transformation officer for its North American business. In the freshly created position, Purcell will lead the beauty giant’s new North America Transformation Office, which has set an “ambitious” transformation agenda to adapt and evolve the group’s operating...

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L’Oréal acquires minority stake in French biotech firm Microphyt

Beauty giant L’Oréal has established a strategic partnership with Microphyt, which has seen the group’s venture capital fund acquire a minority stake in the French biotech company. The deal builds on L’Oréal’s Research and Innovation strategy centred towards Greens Science and investments in innovative biotech start-ups around the world. The...

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L’Oréal Group launches new luxury brand Shihyo through third-party joint venture

Beauty conglomerate L’Oréal Group has announced a collaboration with Hotel Shilla and Anchor Equity Partners to launch a new luxury beauty brand, Shihyo. Launched through third-party joint venture Loshian, a first for the group, Shihyo is based around “the naturality of 24 herbal ingredients” harvested at the peak of each season, combined with...

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L’Oréal debuts virtual makeup and hair for avatars in Ready Player Me

Beauty giant L’Oréal has revealed a new partnership with cross-game avatar platform Ready Player Me, which will allow a selection of its makeup and hair styles to become available in the platform’s avatar creation programme. Two of the group’s brands, Maybelline New York and L’Oréal Professional, will premier exclusive looks through the...

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L’Oréal denies advertising suspension on Twitter following Musk’s takeover

L’Oréal has denied that it had suspended advertising on Twitter after reports had said the beauty giant had removed its spending following Elon Musk’s takeover of the social media platform. Initially reported by the Financial Times (FT), L’Oréal was said to be one of a number of companies that had grown “nervous” about the possibility of...

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L’Oréal appoints new global president of luxury fragrances

L’Oréal Group has appointed Sandrine Groslier as its new global president of luxe fragrance brands, where she will oversee eight luxury brands within the company’s portfolio. Luxe Fragrance Brands is a new international department of L’Oréal Luxe, Groslier said in a LinkedIn post announcing her appointment, and covers products by the likes of...

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L’Oréal launches metaverse-focused accelerator programme with Meta

Beauty giant L’Oréal has announced the launch of a start-up scheme with social media group Meta, formerly Facebook, which will focus on the development of an “inclusive” metaverse ecosystem. The acceleration programme, specifically established by L’Oréal Groupe in France, aims to empower and support start-ups that are looking to build an...

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L’Oréal to acquire American skincare brand Skinbetter Science

Beauty conglomerate L’Oréal has revealed it has signed an agreement to acquire Skinbetter Science, a medical-dispensed skincare brand focused on dermatological science. At its headquarters in Arizona, US, the brand’s leadership team will continue to run the business following its acquisition. It will be integrated under the leadership of...