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How Fjällräven aims to become younger and more urban

The three-day 'Fjällräven Classic Germany' trek brought 325 participants from 34 nations to the Allgäu region in southern Germany earlier this month. Alongside recreational hikers and specialist retailers, representatives of the Swedish outdoor specialist were also on site. Like the retailer Globetrotter and the footwear brand Hanwag, Fjällräven...

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From Bloodstone to Liminal Yellow: WGSN and Coloro unveil five key colours for AW28/29

Trend forecaster WGSN and its colour-centric partner Coloro are looking ahead to AW28/29, unveiling five key colours expected to influence consumer industries in 2028 and beyond. The selection includes Bloodstone, Liminal Yellow, Elemental Verdigris, Healing Turmeric and Smoky Amethyst. The palette explores how colour is becoming a more...

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Raspberry AI CEO Cheryl Liu: AI should make the fashion calendar more responsive, 'not more frantic'

As generative AI compresses the time it takes to move a garment from idea to market, Raspberry AI CEO Cheryl Liu believes the fashion calendar should become "more responsive, but not necessarily more frantic." The goal, she told FashionUnited, is not to push brands into producing more collections, but to let them make decisions later, with...

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'You shouldn't enter like a bull in a china shop': How Willem Wijnen is taking Xandres across the border

When Willem Wijnen took over as CEO of the Belgian fashion brand Xandres in early 2025, he did something new leaders rarely do: he changed nothing. At least, not immediately. He took the helm of an established brand that had been around for over 55 years. It had seen eight consecutive years of revenue growth and boasted a Net Promoter Score of...