Retail|Commentary

Programmed desire: how fashion stays desirable when AI fills the shopping basket

Fashion has always been about seduction, desire, belonging and differentiation. Aura, as people much younger than me call it. We covet a look, a feeling, a style, a lifestyle. This desire is triggered by inspiring people on social media, catwalks, in pop culture, advertising and within our circle of friends. The sources of this desire have...

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Member
Fashion

Zara scores a hat-trick at a Met Gala with a strong Spanish influence

Madrid – On the afternoon of Monday, May 4, 2026, East Coast time, the Metropolitan Museum of Art in New York was doubly celebrating the opening of its traditional spring fashion exhibition. The show is organised by its clothing department. Its opening was once again preceded by the annual charity gala for the benefit of the Costume Institute....

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People|CEO profile Member

“The day profit comes first, we die”: Inside Andreas von der Heide’s unlikely playbook

In the bustling hub of the Les Deux headquarters—what Andreas Christian von der Heide calls his 'playground'—two worlds quietly meet. On his desk lies a green Moleskine, filled with fragments of ideas. But beneath this creative instinct of a man who built a brand now spanning 150 employees across multiple markets from a single white t-shirt,...

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Business|Interview Member

Has luxury underestimated its customers' intelligence? An uncompromising analysis by Alessandro Maria Ferreri

After a period of post-pandemic euphoria driven by a thirst for 'revenge' spending, the luxury industry is now facing a reality check. Caught between price inflation disconnected from product value and a structural creativity crisis, high-fashion houses are at a crossroads. Alessandro Maria Ferreri, founder of The Style Gate and an engineer by...

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