Business|Exclusive Member
Nature is becoming fashion’s most underpriced risk
As fashion week rolls through New York, London, Milan, and Paris, buyers and editors are working out where the money will go for spring/summer 2027. But behind the catwalks, the people who actually make those collections are watching something less reassuring. Almost every material the industry runs on, from cotton and wool to leather and...
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Business|CEO Interview Member
Elwood CEO Jackson Wirht on turning a discount brand into a streetwear hit
When Jackson Wirht and creative director Justin Saul bought Elwood Clothing in 2020, the skate label had been dormant twice and was leaning on heavy discounting. Their first change was a question. "We switched from the existing product strategy of 'will this sell' to 'will WE actually wear this'," Wirht told FashionUnited. That rule came with a...
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