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Melissa bets on blind box craze with Powerpuff Girls collaboration

Melissa has launched its first blind box collection, a collaboration with The Powerpuff Girls that includes character figures and footwear for adults and children, according to a press release from the company. The collection is available now on shopmelissa.com. Each blind box contains a miniature of Blossom, Bubbles, Buttercup or H.I.M., with...

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NXT Commerce Summit: Five insights into future of retail

How do you ensure customers keep returning, how do you respond to local preferences and what role will new digital channels play in sales? These are questions fashion brands grapple with daily. During the NXT Commerce Summit on November 5 at Felix Meritis in Amsterdam, brands such as Mr Marvis, PassaSports, Flâneur, Hunkemöller and Olivia & Kate...

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GEO explained: How fashion brands can appear in AI search

For years, when a consumer wanted to buy a new pair of shoes, they started by searching on Google, comparing brands, visiting online stores and reading reviews. Some even visited a brick and mortar store to check their size or simply ordered several sizes on a marketplace to keep the one that fitted best. Everyone navigated this journey in their...

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Shanghai Fashion Week SS27: Five key trends of the season

Shanghai Fashion Week showcased how effortlessly the Chinese design scene now participates in the international fashion dialogue. Notably, many looks paid tribute to European houses. Miu Miu's playful schoolgirl aesthetic, Prada's intellectually subversive elegance and Chloé's romantic lightness reappeared alongside traces of Jonathan Anderson's...