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Why Hong Kong is doing fashion week differently

The dialogues around fashion weeks seem to have settled into a familiar rhythm: the changing of the guards, the designer debuts, the first collection under a new creative director. All eyes on the luxury houses. Will they or won’t they cast that spell that has shoppers running to their stores next season? Will the new designer be the saviour,...

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Vivobarefoot bets on the US with 'Weird More' campaign: 'Perhaps normal is the problem'

Vivobarefoot has launched "Weird More – Free Your Feet," a global campaign and collection for fall/winter 2026, with the US as its lead market. The campaign is fronted by NFL wide receiver Mack Hollins and will be supported by an activation around the brand's New York flagship in SoHo, which opens this October. "The US is an important growth...

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On's football debut with Kylian Mbappé drives 16.22 million dollars in media exposure

On scored 16.22 million dollars in media impact value with the launch of On Football last week, according to a new report from Launchmetrics. Kylian Mbappé, who left Nike after 20 years to lead On’s football, was the brand’s top placement, with his Instagram post announcing the new partnership hitting 1.13 million dollars in MIV — MIV is a...

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Milan Fashion Week SS27: a comprehensive overview of collections and events

A fashion week of some contradictions. It ranged from Diesel's 'performance' shows with 200 dancers from (La)Horde, the Marseille-based artistic collective, to smaller brands like Biagini. Biagini is a historic made-in-Italy leather goods label that builds customer relationships through an intimate and passionate narrative of its work. The week...