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How new AI disclosure laws are reshaping fashion advertising

For fashion brands, the question of whether to label AI-generated imagery has stopped being a matter of principle and become a matter of law. In the U.S., New York’s Synthetic Performer Disclosure Law took effect on June 9, requiring any advertisement featuring a “synthetic performer” to include a clear and conspicuous disclosure within the...

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Playtime: How uncertainty is changing kidswear buying

As Playtime hosts another edition of its trade show in New York City, buyers are cautious about stock and delivery — a trend seen across different sectors of the apparel industry, currently dealing with the unpredictability of US market tariffs. “Buyers currently have short visibility on geopolitical changes. It's difficult to anticipate what...

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Frasers Group takeover bid for Hugo Boss becomes unconditional

UK retail giant Frasers Group (Frasers) has secured merger control clearance from the European Commission for its voluntary public takeover offer to acquire all ordinary shares in German fashion house Hugo Boss. The regulatory approval, granted on July 27, 2026, satisfies the offer condition outlined in the offer document published on June 25,...

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Emu Australia enters new chapter following brand evolution

Most people know Emu Australia for one thing: its sheepskin boots. But the brand’s heritage and its product offering run considerably deeper than that. The Australian footwear brand is currently undertaking a complete overhaul of its business, including a rebranding and a new e-commerce platform, with an elevated campaign for FW26 and a...