Business|Interview

The Do’s and Don’ts of using AI in fashion marketing: Between efficiency and strategy

Buenos Aires – Julián Restrepo, a specialist in storytelling, strategy, and artificial intelligence applied to communication, has built his career around a central idea: connecting creativity, technology, and business to help brands communicate more effectively. His approach is clear: technology alone does not create value unless it is...

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Fashion

AW26 streetstyle: Denim trends in silhouette, wash and detail

Denim maintains its prominent role in international streetstyle, proving more versatile than ever during the autumn/winter 2026 fashion weeks. Previously used primarily as a basic, the material is now taking on a more pronounced, stylised approach. From layered looks to striking details, denim is visibly evolving with the contemporary fashion...

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Retail|Interview

Retail reset: Why Gen Z is forcing a rethink of stores, space and strategy

The US retail landscape is undergoing a structural reset. From the bankruptcy of Saks Global to real estate downsizing and the reinvention of New York’s Fifth Avenue, the sector is shifting away from scale in favour of precision. At the same time, the evolution of mixed-use developments and experiential retail hubs is redefining how physical...

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Fashion

Hugo Boss and LPP urged to rejoin Pakistan Accord on Rana Plaza anniversary

Today, on the 13th anniversary of Rana Plaza, the deadliest yet preventable disaster to occur within the apparel industry to date, campaigners from Labour Behind the Label and the Rana Plaza Solidarity Collective are calling on Hugo Boss to rejoin the Pakistan Accord. The German fashion brand and Polish fashion group LPP, which was directly...

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