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Inside Gymshark’s third permanent London store

British fitness brand Gymshark has opened its third permanent store in London at Westfield White City completing “the triangle of London,” as it looks to target a more premium, fashion-conscious customer base. The 9,000 square foot store, located on the ground floor of the shopping centre, has been designed to complement its experiential...

BusinessMember

Le Coq Sportif: A high-stakes battle to save the French icon

The future of Le Coq Sportif hangs in the balance over the coming weeks. Placed in receivership since November 2024, the historic sportswear brand, official outfitter of the French delegation for the Paris 2024 Olympic Games, has attracted interest from two potential buyers. One, backed by the French government, appears best positioned to ensure...

Culture

V&A’s fashion gallery to be renamed The Burberry Gallery

London’s Victoria and Albert Museum (V&A) will close its popular fashion gallery, which houses the largest fashion collection in the world, in May as part of an extensive refurbishment programme. The Fashion Gallery will close on May 4 and reopen in spring 2027 with a new look and name, The Burberry Gallery. The move follows British heritage...

Retail

Puma to open first-ever European flagship in London

Sportswear brand Puma will open its first-ever European flagship store on Oxford Street in London, following the success of the brand’s second US flagship in Las Vegas, which opened last year. The London flagship will open in autumn and be located close to luxury department store Selfridges and Bond Street tube station. It will span 24,000...