Fashion|In Pictures
Off Season evolves brand identity with debut mainline collection
Off Season, the premium sports-fashion brand founded by Kristin Juszczyk and Emma Grede, is establishing its independent brand identity beyond fanwear licensed collaborations with the launch of its first ‘Mainline’ collection. The debut ‘Mainline’ collection, launching today, June 10, aims to reimagine “athletic heritage,” explained Off Season...
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Retail
The Memento Generation: Gen Z shoppers are returning to stores
While Gen Z might be the first digitally native generation, new research from social media platform Snapchat and Portas, the brand consultancy founded by British retail expert Mary Portas, has found that more than half of Gen Z shoppers (51 percent) prefer going in-store for the experience rather than buying something instantly online. ‘The...
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