BusinessMember
On's football debut with Kylian Mbappé drives 16.22 million dollars in media exposure
On scored 16.22 million dollars in media impact value with the launch of On Football last week, according to a new report from Launchmetrics. Kylian Mbappé, who left Nike after 20 years to lead On’s football, was the brand’s top placement, with his Instagram post announcing the new partnership hitting 1.13 million dollars in MIV — MIV is a...
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FashionMember
Milan Fashion Week SS27: a comprehensive overview of collections and events
A fashion week of some contradictions. It ranged from Diesel's 'performance' shows with 200 dancers from (La)Horde, the Marseille-based artistic collective, to smaller brands like Biagini. Biagini is a historic made-in-Italy leather goods label that builds customer relationships through an intimate and passionate narrative of its work. The week...
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