Articles by Danielle Wightman-Stone
Danielle is a journalist based in London with over a decade of experience at FashionUnited, where she has been an editor since 2011. Her expertise lies in exploring the dynamic intersections of fashion, beauty, sports, and technology. Passionate about spotlighting emerging talent, Danielle also covers daily news, from launches to acquisitions, personnel changes and store openings, across the UK, US, and Canada.
Adidas launches a new digital platform with Offspring
Sportswear brand Adidas is collaborating with Offspring to launch a new digital platform called ‘House of ZX,’ which will be a hub for sneakerheads to celebrate its Adidas ZX franchise. The ‘House of ZX’ platform will spotlight the history and future of the Adidas ZX range and Offspring community content, while also sharing exclusive information...
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Vivobarefoot partners with NFL star to drive barefoot awareness
British footwear brand Vivobarefoot, known as a leader in the barefoot (minimalist) shoe movement, has announced a partnership with NFL American football wide receiver Mack Hollins to champion barefoot education and “foot freedom”. The move marks Vivobarefoot’s first step into the world of professional sports as it looks to showcase how...
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Liverpool FC names Tommy Hilfiger as official global partner
American premium fashion and lifestyle brand Tommy Hilfiger is getting into football (soccer), after being named the official global partner for English Premier League team Liverpool FC to showcase a new “modern expression of club dressing”. The move marks Tommy Hilfiger’s first football club partnership and will see the preppy American brand...
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Pour Moi expands offering with new athleisure collection
British lingerie and swimwear retailer Pour Moi has launched its first dedicated athleisure collection, broadening its core offerings in response to a “shift in consumer demand” for lounge-able pieces. The 20-piece ‘Off Duty’ athleisure collection aims to offer “comfort and confidence” to its consumers' everyday style and features leggings,...
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P448 unveils new concept store designed by Woody Yao
Italian luxury sneaker brand P448 has unveiled a new retail store concept in Shanghai, China, designed by acclaimed designer Woody Yao to invite “curiosity and discovery”. Located in Shanghai iapm Mall, the flagship store design has been exclusively conceived and designed by Yao, and embeds the P448 form language into every touchpoint, offering...
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Wolf & Badger marks 15th anniversary with 500 million US dollars in brand sales
Wolf & Badger, the global marketplace for independent ethical brands, which operates stores in London, New York City, and Los Angeles, celebrated its 15th anniversary in 2025 and rounded out the year by surpassing half a billion US dollars in cumulative sales for independent brands since its launch in 2010. In a statement, the independent...
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Tala reports 19 percent revenue growth
British activewear brand Tala, founded by influencer Grace Beverley, has reported a 19 percent growth in revenue to 19.8 million pounds, up from 16.8 million pounds the previous year. According to Tala’s Companies House filings for the year ending March 31, 2025, the record year-on-year growth was boosted by its own direct-to-consumer website...
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Christmas fails to boost retail sales in December
The crucial ‘Golden Quarter’ has failed to boost retail sales according to data from the latest High Street Sales Tracker from accountancy and business advisory firm, BDO, with sales marking a decline in December 2025. Total retail sales across discretionary spend categories fell by -1.4 percent in December, compared to the same month last year,...
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Marubeni acquires the Jacobson Group, owner of Gola
Japanese conglomerate Marubeni Corporation, which operates across various business sectors, including lifestyle, food, agriculture, chemicals, and energy, has acquired UK-based footwear brand owner Jacobson Group Limited, which owns heritage British trainer brand Gola, as it looks to form a lifestyle brand business platform. The acquisition...
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ATP is launching a global shopping destination for tennis fans
The ATP, the global governing body of men's professional tennis, is launching an online shopping destination this month, which aims to offer fans “all things tennis”. The e-commerce store is being launched in partnership with Levy Merchandising, known for delivering bespoke retail solutions across sports, entertainment, and venues, which was...
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