Articles by Diane Vanderschelden
What's happening in China, the country that has investors so worried?
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China, the world's second-largest economy, is at a turning point as leaders announce monetary easing scheduled for 2025. The aim is to revive an economy that has been reeling from a prolonged crisis marked by weak consumption and growing concerns about deflation. The decision is part of a series of measures aimed at boosting consumption,...
Are brands missing the men's market?
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How can we better meet the expectations of a changing male audience? Gender stereotypes have long shaped marketing communications, but these traditional notions of masculinity no longer reflect today's reality. Faced with complex societal challenges, men today are seeking more nuanced identities. This shift presents a new opportunity for brands:...
Galeries Lafayette unveils 400 million euro five year reinvention plan
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Nicolas Houzé, representing the fifth generation of the Galeries Lafayette family group, has just unveiled his plans for the future, with 400 million euros allocated to modernization and innovation over five years. A bold bet to preserve the growth and profitability of the stores, while responding to the challenges of global competition and...
Reju and NFT: The Circular Partnership the Industry Needed
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Reju, a leading textile regeneration company, has partnered with Nouvelles Fibres Textiles (NFT), a French pioneer in end-of-life textile recovery. This collaboration aims to establish a complete circular ecosystem for textile waste in France, reflecting a shared vision to revolutionize the textile sector’s approach to waste and sustainability....
Following French retailer Kiabi, Lululemon hit by organized theft of one million dollars
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After the 100 million euros embezzled by the former treasurer of Kiabi, it is Lululemon's turn to be the victim of a million-dollar scam orchestrated by a couple from Minnesota. While Aurélie B. allegedly abused her role to empty Kiabi's accounts, Lululemon thieves set up an ingenious system to steal merchandise from the store. Two cases that...
Chanel relies on Sophie Brocart to lead its circular transition
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Chanel is taking a major step towards a more sustainable future by appointing renowned luxury executive Sophie Brocart to lead its new circularity initiative. Currently CEO of Patou, Brocart has extensive experience in relaunching luxury brands and a strong commitment to sustainable practices. Her appointment, exclusively reported on by WWD, is...
Against all odds: Luxury records an unexpected performance at the end of the year
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While the luxury sector has experienced some real turbulence this year, a study is shaking up the forecasts. According to the latest Saks Luxury Pulse survey, 82 percent of affluent consumers plan to increase their spending this holiday season. This almost unexpected burst of optimism offers new insights into the outlook for the sector. But what...
The price of reinvention: What’s at stake when brands change their creative directors?
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What drives creative director changes? Is it a dip in sales, a shift in the board's vision, or pressure from investors? And more importantly, what are the financial consequences when a brand changes its creative director? Massimiliano Giornetti, director of Polimoda and former designer for luxury brands like Salvatore Ferragamo and Shanghai...
Meta reveals augmented reality glasses, Orion
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Meta, always at the forefront of innovation, has once again revolutionised the digital world by unveiling its augmented reality (AR) glasses, Orion. Revealed at its Meta Connect conference, this device could one day replace smartphones, and has the potential to open up new perspectives for the fashion sector. By combining the latest advances in...
When Boohoo shareholders lose patience: Is a split the only way out?
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Boohoo Group PLC, owner of the Boohoo fast-fashion brand and the Debenhams department store chain, is facing increasing pressure from shareholders to split its businesses. According to a report in The Times, executives are now considering the drastic option in response to a falling share price and declining sales. Several shareholders have...