Articles by FashionUnited
VF Corporation CEO outlines strategy for brand revival and AI integration
In a Keynote Interview at the World Retail Congress (WRC), Bracken Darrell, CEO of VF Corporation, detailed the strategic levers currently being pulled to return the global apparel giant to sustainable growth. Speaking on the final day of the summit in Berlin, Darrell emphasised that while financial metrics like revenue growth remain the...
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Reimaging brand ownership: How Authentic Brands powers hertiage through digital experience
In the session 'Beyond Retail: The Operating System for Modern Brands' during the World Retail Congress 2026 on Berlin, Henry Stupp, president of EMEA and India at Authentic Brands Group, detailed a strategic blueprint for transforming heritage labels into modern, scalable platforms. Addressing a room of global retail leaders, Stupp argued that...
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Video: 100 Post-WWII couture dresses that defined mid-century fashion
The post-WWII era, the Golden Age of mid-century fashion, saw Parisian couture redefine global elegance with architecturally brilliant and technically advanced gowns. This film explores 100 iconic dresses from this period, celebrating the legendary houses that shaped modern femininity, including: Christian Dior, who launched the 1947 "New Look;"...
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From Givenchy to Tokyo: Uniqlo’s creative director Waight Keller on her move from the luxury to the mass market
In a keynote session at the World Retail Congress in Berlin, Clare Waight Keller, creative director of Uniqlo, outlined how the Japanese retail giant is balancing rapid global expansion with a rigorous, technology-driven approach to product development. Waight Keller, who previously held creative leadership roles at Givenchy, Chloé, and Pringle...
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Stefano Rosso is new president of Aura Blockchain Consortium
Stefano Rosso, chief executive officer of Marni and president of Maison Margiela (OTB Group), is the new president of Aura Blockchain Consortium. Rosso succeeds Lorenzo Bertelli, chief marketing officer and head of Csr of Prada Group, who has led Aura since its foundation. Aura Blockchain Consortium, the non-profit consortium founded in 2021 by...
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Provocation sells jeans: How Dutch denim brands approach their campaigns
Jeans campaigns have been provocative for decades. Consider the recent campaign featuring Sydney Sweeney for American Eagle, or Calvin Klein in the 80s and 90s. The Netherlands is home to numerous denim brands: how do they attempt to stand out? This article was written by Sterre Marsman. The American Eagle campaign with Sydney Sweeney caused...
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Counterfeiting: Goyard's exclusivity attracts counterfeiters
Artificial intelligence authentication platform Entrupy has published its new State of the Fake report. Similar to the results published in 2025, this year's report shows Louis Vuitton as the brand with the highest volume of counterfeit products. It is followed by Gucci, Prada, Chanel and Dior. The enthusiasm for the Louis Vuitton monogram...
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Louis Vuitton opens temporary hotel in London
To celebrate the 130th anniversary of its iconic Monogram pattern, Louis Vuitton is transforming a historic townhouse in London's Mayfair district into an immersive concept experience. The temporary project is located in the heart of London. Louis Vuitton announced on Friday that it dedicates individual, thematically designed rooms to each of...
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Helly Hansen chooses Paseo de Gracia for its new southern European headquarters
The Norwegian company Helly Hansen has relocated its Southern European headquarters to the centre of Barcelona, establishing a new base on Paseo de Gracia. Previously, the company operated from Sant Quirze del Vallès, on the city's outskirts. According to a report by the trade publication Turiski, the move is part of a new phase of consolidation...
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Video: Ghiaia Cashmere is bridging LA style with Italian craftsmanship
Mr Porter is proud to feature Ghiaia Cashmere, the distinguished knitwear label that seamlessly bridges the casual, sun-drenched aesthetic of Los Angeles with the unparalleled heritage and artisanal mastery of Italy. This unique transatlantic perspective allows the brand to redefine luxury menswear, specifically through its commitment to...
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