Articles by Guest Contributor
Guest contributors write for FashionUnited on a voluntary basis to share their expertise and highlight topics that matter to fashion industry professionals.
Lululemon vs. Costco dupe lawsuit: Understanding the legal battle
Lululemon sued Costco over the sale of dupes. A dupe is a product that mimics a more expensive item's look and feel to capitalise on its reputation, without necessarily copying the brand name. This dispute is one of a series of recent altercations involving brands against private labels. These brands, which tend to have the strongest reputations...
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AI, AI, who is the most stylish in the land?
Artificial intelligence (AI) is no longer just a technical tool. It is becoming a constant companion in the daily lives of many consumers, fundamentally changing the relationship between people and brands. According to the latest Accenture study, “Consumer Pulse 2025”, around 30 percent of active users already trust AI tools for shopping and...
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How resilient supply chains will define fashion’s winners in 2026
For years, fashion and apparel brands have measured supply-chain performance by two metrics: speed and cost. But as we head into 2026, the brands that outperform won’t be the fastest or the cheapest. They’ll be the ones built to absorb whatever comes next. As one of my favorite quotes from Rocky Balboa puts it: “It’s not about how hard you hit....
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SS28 Preview: The modern flow of performance design
Constant connectivity and cultural turbulence have created a global yearning for a renewed sense of ease—a desire to move freely, think clearly, and live with less restriction. Amidst a rapidly accelerating digital pace, consumers are gravitating toward designs that feel more intuitive. The act of movement - whether through sport, commute, or...
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No wash, no filter: Gen Z’s raw and real denim fix
A shift in the form of heritage, raw denim is re-emerging under the watch of a Gen-Z cohort that is guided by the thirst for directness, authenticity and self-expression. Against the backdrop of current multi-crisis, younger, brand-agnostic generations are pushing against fast trend cycles and by-passing marketing ploys to considerately work out...
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Women are finally leading global brands. So why is fashion still failing them?
By announcing Berta de Pablos-Barbier as its next CEO, Pandora – the world’s biggest jeweler – has done something that fashion continues to resist: put women in charge. The appointment feels like a door cracked open in an industry that depends on women at every level but rarely allows them to lead. Now the rest of the industry must decide...
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Making sense of UKIPO's design law consultation: Key areas of reform
Are you involved in or affected by UK design laws? Do you have views on the current design registration and protection regime? Now is your chance to make a difference! On 4 September 2025, the UK’s Intellectual Property Office (UKIPO) launched a major consultation on potentially significant reforms to the UK’s designs framework. This was...
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How performance reviews in the fashion industry have come under pressure
Does this sound familiar? A member of the creative team has missed their deadline; a member of the sales team has failed to meet their targets. As a manager, you want to discuss this in a normal, professional way. Yet, during performance reviews, the comment “I don’t feel safe here” is becoming increasingly common. It is a statement you cannot...
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Asos tackles the 'hidden workers' in retail supply chains
Asos has become the first major e-commerce retailer to sign a legally-binding human rights agreement with the International Transport Workers' Federation (ITF). The September 2025 deal covers direct transport operations and logistics of the British fashion company —plus all subcontractors. This makes Asos the first retailer with union...
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Expert HR advice to stand out amongst fashion and luxury candidates
Summer is often synonymous with slowing down and taking a well-deserved rest. For the most strategic candidates, however, this period also represents a valuable opportunity: to take a step back, refine their positioning and prepare for their next career move. In a sector as coveted as fashion and luxury, standing out requires preparation. Here...
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