Articles by Isabella Naef
Isabella Naef has been the Senior Editor of FashionUnited Italy since 2008. She is in Milan and covers fashion and luxury goods, with a particular focus on financial and economic news and sustainability. A dual Italian and Swiss citizen, Isabella graduated in Political Science from the University of Milan. She is member of the Professional Journalists' Association since 2000, contributing to newspapers and magazines. She is passionate about covering the fashion industry during this dynamic period, where sustainability, Gen Z, and artificial intelligence are paving the way for new and exciting chapters in economic, creative, and trend history.
Micam presents a data-driven trend guide and area generated by AI
Micam has leveraged artificial intelligence to create a trend guide. "Purchasing future bestselling products while reducing unsold stock and optimising commercial and environmental impact is not magic. It is a service offered exclusively by Micam, the first international trade show to present a data-driven trend guide and area generated by...
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Animal rights organisation Peta explains how to distinguish faux fur from real fur
As the list of brands no longer using fur in their collections grows, and more fashion weeks ban it from their runways, New York is the latest to join the line-up. Following London, Copenhagen, Berlin, Stockholm, Amsterdam, Helsinki and Melbourne, the city has now implemented a ban. In response, the animal rights organisation People for the...
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Istituto Modartech to showcase student collections in Florence in January
Titled “Mix & match. The art of making”, the exhibition presented by Istituto Modartech will take place on January 14 at The Social Hub Florence Lavagnini. It coincides with Pitti Uomo, which runs from January 13 to 16, 2026. The event showcases fashion as a process of research and a continuous dialogue between manual skill and experimentation....
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Italian footwear sector shows signs of recovery despite global headwinds
The Italian footwear industry demonstrated increased resilience in the third quarter of 2025, according to the latest data from the Confindustria Moda Research Centre for the Italian footwear manufacturers' association (Assocalzaturifici). While revenues for the first nine months fell 4.1 percent year-over-year (YoY), the third quarter saw...
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Italy: Golden Season finalises merger with Goodfellas to create integrated fashion hub
Italian apparel group Golden Season srl will formally absorb its subsidiary Goodfellas srl on December 31, 2025. The transaction, led by chief executive officer Luca Orsatti, marks a strategic consolidation of the group assets which also includes the textile company Atpco. From this date, Golden Season will assume all rights, obligations, and...
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VSP Vision completes acquisition of Marcolin
VSP Vision has completed the acquisition of Marcolin from PAI Partners and other minority shareholders, as announced in September. "The acquisition of Marcolin marks another important milestone in our 70-year history dedicated to offering members, customers, VSP network physicians, owned retail locations and our key partners ever-greater value...
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Lorenzo Bertelli (Prada): "thanks to AI, we will finally be able to value people who work with their hands"
Scandicci (Florence, Italy). “Technology and artificial intelligence will give us efficiency and free up time for high value-added work,” stated Lorenzo Bertelli, chief marketing officer and head of corporate social responsibility for the Prada Group, and the future CEO. Bertelli was in Scandicci in November, together with current CEO Andrea...
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Made in Italy brands lead Christmas M&A activity
Milan - The year concludes with two significant financial transactions involving two prominent Made in Italy brands: Etro and Golden Goose. Golden Goose has been acquired by the Chinese company Hsg, an international venture capital and private equity firm, which now holds a majority stake in the group. Meanwhile, Temasek, a global investment...
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Tombolini awarded 'Italian historic brand of national interest'
Tombolini is now officially an Italian historic brand. It has just been awarded the title of historic brand of national interest by the Ministry of Enterprises and Made in Italy. This institutional recognition is dedicated to brands that represent and preserve the history and excellence of Italian manufacturing. Previously brands like Gilmar,...
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Exhibition in Venice explores Japanese menswear elegance
The exhibition "Men's kimono: Weaves of life, a story of style" opened in Venice on December 5. Curated by Silvia Vesco and Lydia Manavello, it will run until April 4, 2026, at the Museo di Palazzo Mocenigo, Study Centre for the History of Textiles, Costume and Perfume. Museum opens a window onto the little-explored field of Japanese menswear...
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