Articles by Jaime Martinez
Loewe unveils first campaign under new creative direction
Madrid – The new post-Jonathan Anderson Loewe continues to take shape with the presentation of the first campaign developed for the Spanish house by the American creative duo, Jack McCollough and Lazaro Hernandez. Appointed as the brand's new creative directors last March 2025, they are now unveiling the codes intended to evolve the brand during...
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Inditex shares reach new all-time high amid strategic buyback and super bowl visibility
Madrid – The Spanish group's main chain made headlines worldwide last week for its high-profile collaboration with Bad Bunny at the Super Bowl. The Puerto Rican artist was crowned the artist with the “greatest impact” in the history of the sporting event. It is now essential to examine how investors and the market have valued this impact....
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Inditex-backed Epoch Biodesign partners with Invista for recycled nylon 6,6
Madrid – British biotechnology company Epoch Biodesign, specialising in the enzymatic recycling of petroleum-derived plastic and textile waste, has signed a memorandum of understanding with Invista, one of the world's largest producers of nylon 6,6 and polypropylene and their derivatives. Primary goal of this alliance is to advance global...
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Bad Bunny and Zara dethrone Rihanna to become artist with greatest impact in Super Bowl history
There is currently no space, physical or virtual, worldwide where the historic performance of Puerto Rican singer Bad Bunny during the 2026 Super Bowl halftime show is not being discussed. What might seem like a personal impression is, in fact, a confirmed reality. The initial economic analyses of the singer's performance last Sunday at Levi's...
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Turkish fashion industry showcases its strength (and fears) at new edition of IFCO: “We are Europe’s reliable partner”
At the invitation of the event's organisers, FashionUnited travelled to Turkey last week to attend the ninth edition of Istanbul Fashion Connection (IFCO). This international trade fair brings together all the key players in the Turkish fashion industry. The latest edition was marked by growing political and trade tensions that are shaking up...
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From high street to halftime: Bad Bunny debuts custom Zara at Super Bowl 2026
Inditex has once again signaled that the United States is its most vital growth frontier. During Super Bowl LX on February 8, 2026, the group’s flagship brand, Zara, took center stage before an audience of millions, dressing halftime headliner Bad Bunny. The appearance marks a historic marketing milestone for the Spanish retailer, aligning it...
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Camperlab FW26: Achilles Ion Gabriel nears final bow in Paris
Following the news of Achilles Ion Gabriel’s impending departure, anticipation reached a fever pitch as Camperlab unveiled its autumn/winter 2026/2027 collection on Thursday, January 22. This marks the penultimate collection for the Finnish designer, who is set to step down after a transformative six-and-a-half-year tenure as global creative...
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US President Donald Trump suspends Greenland tariffs
MADRID – Amid the volatile and unpredictable trade strategy defining the current U.S. administration, President Donald J. Trump has announced the suspension of the so-called “Greenland tariffs.” The decision was shared late Wednesday afternoon, following the President's address at the 2026 World Economic Forum in Davos. Utilizing his social...
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Spain to host a 'reward-based' pilot programme for used clothing collection
Madrid – Europe continues to advance its sustainability, textile waste management and reuse objectives. The continent will finance the development of a disruptive pilot programme in Spain for used clothing collection, offering “rewards” to consumers. This initiative seeks not only to accelerate progress towards these strategic goals but...
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Bershka to open first US stores in 2026 as Inditex deepens American push
Inditex has confirmed that Bershka will open its first physical stores in the US in 2026, marking a significant step in the group’s long-term expansion strategy in the market. The announcement was made alongside the presentation of Inditex’s results for the third quarter of fiscal year 2025. The launch will make Bershka the third Inditex brand...
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