Articles by Jayne Mountford
Located in New York City, Jayne Mountford has been a freelance contributor to FashionUnited since December 2021, focusing on both short and long term fashion and lifestyle trends. Originally from The UK, Jayne has a B.A. in social anthropology and history from Oxford Brookes University and has worked in the digital media space for several decades.
London Fashion Week FW25 trend: Designers get mad for plaid
From heritage and tradition, to youthful rebellion, plaid patterns hold different meanings for different generations of fashion lovers. Beyond its Scottish roots, plaid has been embraced by various subcultures, symbolizing rebellion and individuality, including punk in the late 1970s and fans of grunge in the early 1990s. London designers...
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New York Fashion Week FW25 Trend: Glisten Up
The fw25 edition of NYFW welcomed the Calvin Klein Collection, designed by Veronica Leoni, back to the fold. In fact the whole week turned into a celebration of the great tradition of American sportswear, with its clean lines and luxurious fabrics. Designers went for plenty of texture and surface interest to keep ‘classics with a twist’ fresh...
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New York Fashion Week FW25 street style trends
The Fall/Winter edition of New York Fashion Week falls toward the beginning of February, which means the ways in which to battle the coldest season fashionably can be witnessed both inside and outside of the venues. While demonstrating one’s own personal style has thrived recently, it is still possible to watch how editors, influencers and...
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FW25 Menswear trends: Badges and patches
Menswear designers in both Milan and Paris displayed several retro themes. Among them was a nod toward a significant but brief moment in time that was London in the late ‘seventies, known as ‘punk,’ and early ‘eighties, often referred to as ‘new wave’. As Thatcherism dawned, musicians and artists made their leftwing political standpoints known...
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FW25 Menswear collections: ‘Denim on denim’ is the big trend
The European segment of the fw25 menswear runway season has concluded and as we digest the trends seen in Florence, Milan and Paris, it is already abundantly clear that denim will once again play a leading role in the menswear arena next fall. As predicted, the ‘skinny leg’ is far behind us now with jeans having straight, wide and baggy...
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Pre-Fall ‘25 colour palette: ‘Latte Dressing’ continues to trend
As reported by FashionUnited in 2023, ‘latte dressing’ began as a directional trend. At the time of the SS24 collections it was seen to be particularly popular with runway show attendees as it offered a chic alternative to black. When designers were showing their Pre-Fall ’25 collections it became fairly clear that garments rendered in shades of...
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Pre-Fall ’25 fabric trends: Denim plays a major role in RTW collections
Pre-fall bridges the high summer and first fall deliveries, dropping in-store as early as June/July. In addition to items that can be purchased and set aside for later months, consumers enjoy buying ‘wear now’ pieces. Consequently, denim played a major role in the Pre-Fall 25 collections. In addition to various jean styles, designers showed...
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Children’s FW25 buyer’s guide: Key items including outerwear, dresses and pants
Held twice a year in Florence, Italy, the Pitti Bimbo trade fair is considered to be the gold standard for the children’s clothing markets, and the trends on display there set the tone for the season. On January 22 and 23, 2025, Pitti Bimbo will mark its 100th edition with exhibitors showing their lines for fw25. Overall, from 60’s mod, 70’s...
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FW25 women’s buyer’s guide: Nine not-to-be-missed key items
The fw25 ready-to-wear collections from ‘the big four’ cities are set to kick off in New York on February 6, 2025. Looking ahead to the forthcoming season, it is becoming apparent that ‘Cocooning’ will be a key word, with cozy sweater knits and fleece-lined parkas. High necklines and long lengths for dresses and skirts look fresh. After several...
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Pre-Fall 25 RTW – The Pencil Shape - a new silhouette for skirts and dresses
Christian Dior is credited with designing the ‘pencil’ skirt which he introduced in his 1954 Autumn /Winter collection. Its origins can be traced back to the ‘hobble skirt’, a full-length skirt with a narrow hem that was popular before World War I. It was inspired by Edith Berg, the first woman to fly on an airplane. Berg wore a long skirt with...
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