Articles by Jayne Mountford
SS 2025 Key Item Accessories Report: headgear, belts and ties
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The number of micro-trends spawned by social media platforms, including ‘Coastal Grandmother’, ‘Eclectic Grandpa’, ‘Quiet Luxury’ and ‘Tenniscore’ seem endless and somewhat surprisingly long lasting. It also means that any retail assortment will require a wide variety of accessories for the Spring/Summer 25 season. Classic or reworked...
Runway Models Who Walked The Most SS25 Menswear Shows
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Creative directors, stylists, hair and make-up artists, lighting directors and design directors: to coin a phrase, ‘it takes a village’ to stage a fashion show. When it comes to which models walk the runway, it’s the casting directors who make the crucial decisions. Although these decision-makers are not household names, they wield great power...
Spring/Summer 25 Ready-To-Wear: Projected Trends and Key Items
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It might seem as if we cycle through fashion trends at an alarming rate. Especially when viewed through the lens of social media. However, it is important to distinguish between macro and micro trends. Macro trends are influenced by factors in society and the environment and can last for years or even decades. There is a trickle down effect that...
Resort 2025 Handbag Trends
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In the last few resort seasons, designers have accessorized their looks with a greater variety of handbags than ever before. It makes economic sense, as according to a recent report by Fashion United, the global handbag market is projected to reach 68.31 dollars billion this year. Post-pandemic, there has been an aggressive approach by luxury...
Haute Couture FW24: The Bridgerton Effect
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Shondaland’s ‘Bridgerton,’ based on Julia Quinn’s romance novels, is one of the most successful Netflix series of all time. Its unique mix of racial harmony, passionate romances and palace intrigues, not to mention the sumptuous clothing, all set to a contemporary musical score, has delighted viewers for three seasons. Bridgerton Credits:...
Paris Fashion Week Menswear SS25: The luxury streetwear trend, from Virgil Abloh to the Paris Olympics
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From selling deadstock Ralph Lauren shirts with a ‘Pyrex Vision’ label in 2012, to designing the Louis Vuitton menswear collections from 2018 to 2021, Virgil Abloh’s impact on luxury streetwear fashion cannot be overstated. He was the master of creating a style that worked year-round and was gender fluid. Now, almost three years after his...
Milan Menswear Week SS25: The Revamped Preppy Look
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The ‘preppy’ prediction for the SS25 womenswear collections was fully realized for menswear during Milan’s Fashion Week. Several of the major designers were clearly influenced by the current obsession with #ralphcore and the upcoming Olympic Games in Paris. The runways were teeming with soft linen shorts suits, knit polos and striped sweaters,...
Grey Denim is one of 2025’s hottest trends
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As we look towards trends for 2025 it is apparent that when it comes to denim, grey is the new blue. It’s a neutral color that works year-round, fresher than blue but softer than black, it pairs well with numerous colors and items. Grey denim was all over the streets of New York and Europe last runway season, from bootcut, slim, and low-rise...
SS25 Menswear Accessory Key Items: Loafers, duffle bags and baseball caps
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The SS25 menswear buying season has begun, starting with London, June 7-9. Then comes the Pitti Uomo trade fair and Milan Men’s Fashion Week, followed by Paris Men’s Fashion Week. In addition to summer-weight tailoring, expect to see updated preppy looks, Western details and vintage athletic stylings, sometimes even in mash-ups. All of these...
The ‘Preppy Handbook’ SS25 Edition
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It’s hard to imagine that next year, it will be 45 years since ‘The Official Preppy Handbook’ was published. Written by Lisa Birnbach and Jonathan Roberts, it parodied the attire and lifestyle of the North East coast American elite, aka W.A.S.P.S. It was a style promoted by designers Ralph Lauren and Tommy Hilfiger, as well as chain stores such...