Articles by Jayne Mountford
Located in New York City, Jayne Mountford has been a freelance contributor to FashionUnited since December 2021, focusing on both short and long term fashion and lifestyle trends. Originally from The UK, Jayne has a B.A. in social anthropology and history from Oxford Brookes University and has worked in the digital media space for several decades.
MFW FW26 colour trends: navy and grey to pink, red and marigold
Milan’s key message this season was a celebration of the modern Italian woman. Whether she is 26 or 62, designers acknowledged that she needs a versatile wardrobe and an equally varied colour palette, ranging from black, navy and grey to brighter notes such as marigold yellow and mid-toned pink. Her many moods were captured particularly well at...
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Men’s denim FW26 highlights: Dior Homme, Juun J, DSquared2 and more
In the history of men’s runway fashion, denim has never held greater significance. This was clearly evident for Fall/Winter 2026. The variety of silhouettes, washes, surface interest and other detailing was enough to pique any store buyer’s interest. Here are the highlights from the men’s collections. Credits: Juun J m clp F26 099 ©...
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LFW FW26 color trends: Gothic black, army green, creamy winter white and more
At LFW FW26, the dominant mood was undeniably subdued. Black led the way, with burgundy and brown offering variations. Army green, already prominent in pre-fall 2026 and at NYFW FW26, maintained its influence, reinforcing utilitarian aesthetics. Grey re-emerged as a key player in sharp, tailored suiting, while pairings of navy and sky blue...
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NYFW FW26 Prints & patterns: mixed plaids, animal prints and dark florals
New York City has a new First Lady: Rama Duwaji. The 28-year-old Syrian-American artist is married to Mayor Zohran Mamdani, and since his inauguration in January 2026, she has quickly emerged as a widely cited fashion inspiration. Seated front row at Rachel Scott’s Dotima show with her stylist, Gabriella Karefa-Johnson, she wore a knee-length...
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NYFW FW26 Colour trends: Yellow ochre, moss green, shades of brown and more
In the late 1990s, fears surrounding Y2K were widespread, and designers responded with somber palettes that mirrored the mood of technological unease. In many respects, NYFW FW26, revisited that same tension. Colour on the runways was predominately black, closely recalling the pared-back minimalism seen at Calvin Klein, Jil Sander and Prada...
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Pre-Fall 2026 denim highlights: Christian Dior, Diesel, Stella McCartney and more
The Pre-Fall season occupies the key May to July selling window, with denim as its cornerstone. Positioned at the crossroads of seasonless dressing, commercial dependability, and transitional appeal, it delivers precisely what the consumer demands. For Pre-Fall ’26, designers leveraged denim to soft-launch new ideas; experimenting with updated...
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Copenhagen FW26 street style trends: pillbox hats, lacy layers and more
From January 27–30, 2026, Copenhagen Fashion Week marked its 20th anniversary, and despite snow and sub-zero temperatures, attendees rose to the occasion with considered, fashion-forward dressing, mostly in true minimal, architectural Scandi-style. Strong outerwear took center stage, proving that winter layering can be chic—with puffers notably...
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Women’s footwear FW26 trend predictions
As the major Fall/Winter 2026 ready-to-wear collections begin in mid-February, the key footwear trends and must-have styles are coming into focus. Post-pandemic shifts in consumer demand continue to influence design, with heel heights going lower or giving way to platforms. Boots with flat or low heels will trend as they ‘go with anything’ and...
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FW26 accessories trend predictions: Big faux fur, multi-belt styling and more
Business in the global accessory markets is booming, namely in handbags, belts, scarves, hats and jewelry. Several factors are pushing these categories upwards. These include the expansion of e-commerce and the impact of social media and influencer culture. Accessories are benefiting disproportionately because they are less expensive than full...
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Street style at Pitti Uomo: Female attendees signal gender fluidity
The 109th edition of Pitti Immagine Uomo took place in Florence from January 13–16, 2026. Widely regarded as the largest menswear trade show in Europe and one of the most important globally, Pitti Uomo’s influence extends far beyond its scale. It plays a pivotal role in shaping menswear trends, both within the fairgrounds and across the city....
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