Articles by Jayne Mountford
Located in New York City, Jayne Mountford has been a freelance contributor to FashionUnited since December 2021, focusing on both short and long term fashion and lifestyle trends. Originally from The UK, Jayne has a B.A. in social anthropology and history from Oxford Brookes University and has worked in the digital media space for several decades.
MFW SS26 colour trends: A focus on mood-boosting palettes
Milan isn’t typically celebrated for bold use of colour, often leaning instead toward monochromes and earthy neutrals. This season, however, designers injected a fresh vibrancy into their collections with standout shades of red, orange, and chartreuse green. At times these appeared in striking head-to-toe looks, while elsewhere they were shown...
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MFW SS26: Prada shows a new silhouette that floats away from the body
When it came to standout pieces, skirts claimed the spotlight at Milan Fashion Week SS26. Prada, in particular, unveiled a silhouette that set itself apart. Skirts fastened to suspenders seemed to drift away from the body, paired with bras that concealed yet offered no structure. Credits: Prada SS26 close up skirt ©Launchmetrics/spotlight...
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LFW SS26 colour trends: From chartreuse green to chocolate brown and more …
Spanning September 11 to 16, 2025, London Fashion Week SS26 highlighted a diverse colour palette, juxtaposing luminous brights and soft pastels against powerful hues of chartreuse and dark chocolate. Here are the highlights. Pale Blue Following on from New York, London designers also invested in pale blue for a variety of styles from tailored to...
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LFW SS26: Mithridate delivered this season’s ‘London Look’
Though based in Guangzhou, China, Daniel Fletcher’s second collection for Mithridate tapped directly into both modern and heritage British style codes. Social media has recently popularized the term ‘Britcore’ - a blend of English countryside charm and the raw energy of London streetwear. Fletcher captured the essence flawlessly, pairing preppy...
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NYFW SS26 colour trends: From brights to pastels and burgundy
Although New York’s runways appeared to be dominated by black, white, and a wide range of neutrals, there was no shortage of vivid brights and soft pastels—ideal for adding a lively touch to spring collections while remaining commercially appealing. Sunshine Yellow A sunshine bright shade of yellow emerged as the standout mood-booster. Designers...
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NYFW SS26: Ralph Lauren defines American elegance
It seems inevitable that the Council of Fashion Designers of America will once again crown Ralph Lauren as Womenswear Designer of the Year for the tenth time. This unprecedented achievement underscores Lauren’s unique place in an industry that constantly craves novelty yet reveres the timeless heritage he embodies. New York Fashion Week may have...
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Oslo Runway 2025: Norwegian heritage drives key trends
Oslo Runway, spotlighting leading and emerging Norwegian fashion talent, took place from August 25 to 30, 2025, as previously reported by FashionUnited. This year marked the event’s tenth anniversary, featuring an official program of nearly 60 designers, artists, and brands that balanced established names with rising voices. While not yet as...
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Accessories SS26 key item predictions
The accessories industry is expanding, with solid growth across multiple segments. However, as of this writing, the impact Trump’s tariffs will have on the SS26 accessories markets is unknown. But as most manufacturing is done in China, Vietnam, India and Italy, it could be considerable. Then it depends on whether brands absorb the costs or pass...
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Copenhagen Fashion Week SS26 key accessories: Rats, labubus and scrunchies
Arguably the most talked about accessory on the CPHN SS26 runways was Anne Sophie Madsen’s plush rat clutch bag. Inspired by the fiberglass sculptures of Danish artist Esben Weile Kjær, it was shown in four metallic colors with glass eyes and had little in common with its scurrying brown city counterpart. Credits: Anne Sophie Madsen SS26/©...
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Resort 26 handbag trends: Sack totes, croissant shapes and more
The handbag trends that emerge during the Resort season often forecast what’s to come for Spring/Summer. For buyers and fashion editors, this is critical insight. Accessories, particularly handbags, frequently generate more revenue for brands than any other category. With higher profit margins than apparel and broader customer appeal, handbags...
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