Articles by Jayne Mountford
Located in New York City, Jayne Mountford has been a freelance contributor to FashionUnited since December 2021, focusing on both short and long term fashion and lifestyle trends. Originally from The UK, Jayne has a B.A. in social anthropology and history from Oxford Brookes University and has worked in the digital media space for several decades.
FW25 top accessory: Ties and neck scarves
When the fw25 runway season ended mid-March it became clear that when it came to neckwear, two specific types stood out from the crowd, menswear-inspired ties and fancy neck scarves. Women wearing a traditionally male accessory like a tie can be traced back to the nineteenth century and is thought to symbolize empowerment and confidence. The New...
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FW25 Colour Trend: Designers have used yellow shades of green as neutrals
In terms of colour, and similarly to the last fall/winter season, the FW25 runways of New York and Europe were mostly a somber affair. ’Quiet Luxury’ and Corp Core are still trending. It’s a look that is both chic and sellable, and designers used shades of black, grey and brown accordingly. On the other hand, just like last year, they used a...
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PFW FW25 street style denim edition
Not so many years ago, fashion show attendees would not have worn jeans or any other denim items. They were considered too casual. That all changed once certain ‘edgy’ designers started to include denim in their ready-to-wear collections in the mid-2000s. That included Vetements, Off-White and Y/Project. Today, denim outfits are as ubiquitous...
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PFW FW25 Street style trends: Attendees played with proportions
Paris Fashion Week FW25 ended Tuesday March 11, bringing to a close a month-long display, not just of next season’s hottest runway fashions, but also the best of the best of current street style. Store buyers, editors, content creators and other industry professionals showed up in a variety of looks, from head-to-toe designer to unique personal...
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London Fashion Week FW25 trend: Designers get mad for plaid
From heritage and tradition, to youthful rebellion, plaid patterns hold different meanings for different generations of fashion lovers. Beyond its Scottish roots, plaid has been embraced by various subcultures, symbolizing rebellion and individuality, including punk in the late 1970s and fans of grunge in the early 1990s. London designers...
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New York Fashion Week FW25 Trend: Glisten Up
The fw25 edition of NYFW welcomed the Calvin Klein Collection, designed by Veronica Leoni, back to the fold. In fact the whole week turned into a celebration of the great tradition of American sportswear, with its clean lines and luxurious fabrics. Designers went for plenty of texture and surface interest to keep ‘classics with a twist’ fresh...
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New York Fashion Week FW25 street style trends
The Fall/Winter edition of New York Fashion Week falls toward the beginning of February, which means the ways in which to battle the coldest season fashionably can be witnessed both inside and outside of the venues. While demonstrating one’s own personal style has thrived recently, it is still possible to watch how editors, influencers and...
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FW25 Menswear trends: Badges and patches
Menswear designers in both Milan and Paris displayed several retro themes. Among them was a nod toward a significant but brief moment in time that was London in the late ‘seventies, known as ‘punk,’ and early ‘eighties, often referred to as ‘new wave’. As Thatcherism dawned, musicians and artists made their leftwing political standpoints known...
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FW25 Menswear collections: ‘Denim on denim’ is the big trend
The European segment of the fw25 menswear runway season has concluded and as we digest the trends seen in Florence, Milan and Paris, it is already abundantly clear that denim will once again play a leading role in the menswear arena next fall. As predicted, the ‘skinny leg’ is far behind us now with jeans having straight, wide and baggy...
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Pre-Fall ‘25 colour palette: ‘Latte Dressing’ continues to trend
As reported by FashionUnited in 2023, ‘latte dressing’ began as a directional trend. At the time of the SS24 collections it was seen to be particularly popular with runway show attendees as it offered a chic alternative to black. When designers were showing their Pre-Fall ’25 collections it became fairly clear that garments rendered in shades of...
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