Articles by Jayne Mountford
SS25 Trend: Sport meets Street and Ready-to-Wear
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Drawing closer to the third anniversary of the passing of Virgil Abloh, it’s clear that his legacy will live on. Abloh was a pioneer, whose visionary work helped to elevate streetwear to a status that is now widely accepted within the luxury fashion realm. Indeed, collaborations between fashion and athletic brands have become almost commonplace....
SS25 Print and Pattern Trend: Plaid
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Perhaps surprisingly for the spring season, plaid will be a key pattern for SS25. The word is derived from the Scottish Gaelic term "plaide," originally referring to a blanket or cloak. Over time, the fabric was woven in distinctive checked patterns, with unique designs for different clans. It is so versatile that these days it is found in...
SS25 Trend: ‘Army Days’, Military jackets, olive drab, and utility details
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Several designers showed riffs on military and utilitarian styles during the SS25 runway season. There are a few reasons for the popularity of this trend. The 2024 USA general election is just days away, and with the possibility of the country electing its first woman President, the topic of female empowerment is on many peoples’ lips. One could...
PFW SS25 Top colour Combinations
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During Paris Fashion Week SS25, designers offered a variety of intriguing colours and colour combinations. As witnessed on the runways, the sophistication offered by ‘latte dressing,’ that is, wearing elegant styles in shades of brown, will continue to trend next season. A palette of refined neutrals told a similar story, and consumer interest...
Models who walked the most SS25 R-T-W runways
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The SS25 runway season saw several notable celebrity cameos, including Alexa Chung at Tory Burch and Miu Miu, Ella Emhoff at Coach, Kylie Jenner at Coperni and Sunday Rose Kidman-Urban and Hilary Swank at Mui Mui. Sunday Rose Kidman-Urban in Miu Miu SS25 Credits: Sunday Rose Kidman-Urban in Miu Miu SS25/©Launchmetrics/spotlight Ella Emhoff in...
MFW SS25 Top colour combinations
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MFW SS25 designers played down the usual sexy looks in favor of something more demure but still ultra feminine. They pumped up the optimism with colour combinations that focused on dopamine shades of orange, pink and blue. On the other hand, perhaps with the ‘Corpcore’ trend in mind, neutral and darker tones like brown were also on display. ...
LFW SS25 Top colour combinations
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The mark of a skilled designer is the ability to mix colours together in unexpected ways. From Ahluwalia and Ashley Williams to Burberry and Bora Aksu, this aptitude was showcased on the runways of LFW SS25 to great effect. The Pantone colour Institute predicted ten standout colours for LFW SS25 in an “idiosyncratic palette,” that included “a...
NYFW SS25: Top Colour Combinations
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According to Leatrice Eiseman, executive director of the Pantone Color Institute, “Colors for NYFW SS25 combine comfort and glam, blending wearability with desirability”.The Institute predicted that the standout colors would include eco-inspired foliage greens, expansive blues, earthy browns, pastel hues, and captivating exotic brights.” This...
NYFW SS25 street style: Fancy denim, modern preppy, baggy shorts and more
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Labor Day in early September marks the end of the summer season, and for many New Yorkers can be fraught with a sense of melancholy. However, for others, it means the beginning of a month-long foray into the future of fashion. Nowhere is that excitement more palpable than on the streets outside the various runway shows and presentations. Fashion...
Resort 25 Trends: ‘CorpCore’ inspired by HBO’s ‘Industry.’
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The power of TV shows to influence the fashion markets is at an all-time high. Now in its third season, HBO’s ‘Industry’ is impacting return-to-the-office-wear a.k.a. ‘corpcore,’ in a similar fashion to the way that ‘Succession’ led to the flourishing of the trend named ‘quiet luxury’ or ‘stealth wealth.’ 'Industry' Season Three Credits:...