Articles by Jayne Mountford
Located in New York City, Jayne Mountford has been a freelance contributor to FashionUnited since December 2021, focusing on both short and long term fashion and lifestyle trends. Originally from The UK, Jayne has a B.A. in social anthropology and history from Oxford Brookes University and has worked in the digital media space for several decades.
Copenhagen FW26 street style trends: pillbox hats, lacy layers and more
From January 27–30, 2026, Copenhagen Fashion Week marked its 20th anniversary, and despite snow and sub-zero temperatures, attendees rose to the occasion with considered, fashion-forward dressing, mostly in true minimal, architectural Scandi-style. Strong outerwear took center stage, proving that winter layering can be chic—with puffers notably...
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Women’s footwear FW26 trend predictions
As the major Fall/Winter 2026 ready-to-wear collections begin in mid-February, the key footwear trends and must-have styles are coming into focus. Post-pandemic shifts in consumer demand continue to influence design, with heel heights going lower or giving way to platforms. Boots with flat or low heels will trend as they ‘go with anything’ and...
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FW26 accessories trend predictions: Big faux fur, multi-belt styling and more
Business in the global accessory markets is booming, namely in handbags, belts, scarves, hats and jewelry. Several factors are pushing these categories upwards. These include the expansion of e-commerce and the impact of social media and influencer culture. Accessories are benefiting disproportionately because they are less expensive than full...
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Street style at Pitti Uomo: Female attendees signal gender fluidity
The 109th edition of Pitti Immagine Uomo took place in Florence from January 13–16, 2026. Widely regarded as the largest menswear trade show in Europe and one of the most important globally, Pitti Uomo’s influence extends far beyond its scale. It plays a pivotal role in shaping menswear trends, both within the fairgrounds and across the city....
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Pre-fall 2026 colour in sophisticated combinations
As FashionUnited reported in early December, Pantone has named a luminous, ethereal white called ‘Cloud Dancer’ as its Colour of the Year for 2026. The Spring/Summer 2026 runways have already confirmed a strong direction toward head-to-toe white looks. By contrast, when the pre-fall collections arrive in stores around June, selling floors are...
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Top 10 female runway models 2026: Bhavitha Mandava and more
Chanel Creative Director Matthieu Blazy staged the house’s annual Métiers d’Art show in a disused New York subway station. At the start of the show, a lone figure descended the stairs onto the platform: it was Bhavitha Mandava, a recent NYU graduate from India. Credits: Chanel Métiers d’Art 2026 ©Launchmetrics/spotlight In a fitting twist,...
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PreFall 2026: Plaid is the key pattern for the season
An early read on Pre-Fall 2026 signals the strong presence of plaids and checks, positioning them once again as key patterns for the season. Pre-Fall product begins landing in stores as early as May and June, and plaid’s versatility across materials makes it a natural fit for this delivery. In fact, it remains one of the strongest—and most...
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Dark Academia: Inspiration for pre-fall and FW26
The women’s Pre-Fall 2026 collections will be rolling out from now through January, offering early clues about what’s ahead. While many micro-trends flare up and fade, the theme 'Dark Academia' continues to endure. Our ongoing fascination with this brooding, bookish spin on school uniforms may well be rooted in our collective nostalgia for...
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Britishcore: Bomber jackets and plaid skirts. Young Londoners wear the look
Over the past two years, #Britishcore has taken social media by storm. It’s a quirky aesthetic that taps into a nostalgic yet distinctly modern vision of Britain today. It’s a celebration of everyday life; less about afternoon tea at The Ritz and more about eating Greg’s sausage rolls in the street; less about a rainy walk across fields, more...
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Première Vision FW26 Season & Color Report
Key trends from the Première Vision FW26 whitepaper: 1. Innovation and Technology: Shifting Gears Amid global instability, unpredictability is the new normal. Nature-inspired innovation, spanning bio-fabrication, regenerative materials, and biotech, points toward a symbiotic, post-fossil future. Progress comes from the synergy between humans,...
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