Articles by Jule Scott
Back on the podium: Puma's strategy for a top-tier comeback
In 2025, Puma recorded the highest net loss in its corporate history. The Herzogenaurach-based sporting goods manufacturer is in the midst of a profound strategic shift. This shift is painful in the short term but is intended to enable a return to the top tier in the long run. During a press call on Thursday, CFO Markus Neubrand confirmed the...
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Reset strategy impacts results: Puma falls deep into the red
German sportswear company Puma presented weak figures for the final quarter and the full 2025 financial year on Thursday morning. Strategic 'reset' measures introduced during the year significantly impacted revenue and profit. The group anticipates another transitional year with declining revenues for 2026. According to the figures provided,...
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Leadership change at Bally: Mario Grauso appointed CEO
Swiss heritage brand Bally has appointed a new chief executive officer. Mario Grauso succeeds Ennio Fontana, who is leaving the company. Grauso previously held a senior creative role at the brand. Industry publication WWD first reported the news on Tuesday. Grauso has over 20 years of experience leading international fashion and lifestyle...
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Thierry Conrad Reutenauer becomes chief marketing officer at Loewe
Spanish luxury fashion label Loewe has appointed Thierry Conrad Reutenauer as its new chief marketing officer. The company announced the appointment on Monday, February 9, 2026, confirming that Reutenauer assumes the role with immediate effect. In his new position, Reutenauer joins the executive committee and will oversee several key...
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A return to craft and contemplation for Haute Couture
What is the role of couture collections in 2026? It is a question designers seemed to be grappling with this haute couture season. Couture remains the pinnacle of luxury, yet in a world in flux, recent seasons have sometimes rendered its ostentatious creations more vanity project than wearable proposition. This season, however, some voices –...
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Axel Arigato appoints new CEO
Frédéric Serrant is taking over the position of CEO at Axel Arigato. The appointed CEO announced his new role on the professional networking site LinkedIn on Monday. According to the industry publication Women’s Wear Daily, he succeeds Albin Johansson, who is stepping down from his role as chief executive officer. Serrant joins Axel Arigato from...
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The impact of parasocial relationships on fashion in 2025
In 2025, the fashion industry became more personal. Runway presentations were made more accessible through livestream parties and backstage films. Celebrities appeared more approachable, and brands increasingly established themselves as part of digital pop culture. What social media had initiated years ago—making fashion more tangible and...
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Duffles, khaki, and a splash of sunshine: the street style of Pitti Uomo
In fashion, January not only marks the beginning of a new year but also sets the tone for the seasons ahead as Pitti Uomo returns to Florence. Long regarded as the unofficial starting point of the menswear calendar, the fair once again gathered the international fashion crowd at the Fortezza da Basso. Pitti Uomo has traditionally been celebrated...
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New German textile law aims to address fast fashion waste crisis
Fast fashion is creating growing disposal problems in Germany. Consequently, environment minister Carsten Schneider (SPD) plans to hold manufacturers more accountable by requiring them to contribute to the disposal costs of used clothing. This initiative is a response to the issue of overfilled clothing donation bins, which are predominantly...
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Richard Baker named CEO of Saks Global as Marc Metrick steps down
The rumors surrounding a potential CEO exit at Saks Global have been confirmed. Richard Baker, the company’s Executive Chairman, has assumed the role of Chief Executive Officer while retaining his chairman duties, the company announced on Friday. Marc Metrick, who had led the luxury retail group as CEO, is stepping down after nearly three...
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