Articles by Lisa Dartmann
Brax managing director: “We always see opportunities for growth”
The German brand Brax is prepared for the challenges in the market. It aims to position itself as smarter and more attractive to a new and younger target group through a rebranding. Innovative corduroy themes are set to bring fresh impetus to the autumn/winter 2026/27 collections. Managing director Marc Freyberg discusses growth opportunities in...
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Düsseldorf order days: difficult times call for fashion courage
The mood at the latest Düsseldorf Fashion Days in Germany was one of relaxed pragmatism. As the industry gathered to allocate budgets for the Autumn/Winter 2026/27 season, buying decisions were driven by a calculated balance of intuition and sell-through data rather than trade-show glamour. With the relocation of the Twodays fair to Halle 29,...
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By summer coronavirus will cause sourcing problems in fashion
German exports are growing internationally, but the coronavirus is dampening the mood within the fashion industry. Sourcing bottlenecks in China are causing delivery delays and delivery dates are being postponed. Until summer, the whole supply chain will work relatively normal, but the autumn/winter 2020/21 season will be fully affected by the...
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