Articles by Partner
Partner Content is supplied directly by FashionUnited trusted partners and published in its original form, with occasional edits. These articles reflect the voice, vision, and expertise of the brands themselves.
Spring Summer 2028 Trend Intelligence: The Rise of Structured Clarity
Something has shifted in the way people relate to fashion. Not dramatically, not overnight — but with the kind of quiet persistence that signals a genuine cultural change rather than a passing reaction. After years of acceleration, digital saturation, and relentless novelty, consumers are no longer asking for more. They’re asking for better. For...
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Mexx: forty years of style, one clear new direction
The Dutch fashion house Mexx is giving its identity a clear direction. With Mexx Dutch By Design, the brand firmly establishes its premium position, rooted in forty years of heritage, designed for today. The line stands for what has always set Mexx apart: clothing that looks good without shouting. Authentic in character, confident in style and...
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AI can help fashion brands grow internationally, but only if it solves the right problems
AI is advancing faster than most ecommerce operating models can absorb. As brands expand internationally, many are layering AI tools onto fragmented systems, creating new points of complexity rather than resolving the underlying ones that directly impact conversion, cost and customer experience. The opportunity is not just applying AI, but...
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Phygital Fashion: How Technology Is Reshaping the Future of Small Brands
In a constantly evolving industry like fashion, Domus Academy and Fashion United have chosen to honor the most innovative research from the 2-Year Master of Arts in Fashion: Design, Art & Technology programme, awarding the thesis that best represents the balance between creativity, technology, and sustainability. The selected project emerges for...
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FS Live Webinar: The Future of Beauty
FS Live Webinar: The Future of Beauty August 27 · 11am EDT (4pm BST) Join us on August 27 as we explore the next frontiers of beauty innovation. In partnership with Spate, we’ll share key insights from our upcoming (client-exclusive) Future of Beauty report, diving into the shifts that will define what’s next, and what they mean for brands that...
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FS Live Webinar: Does Sustainability Actually Sell?
FS Live Webinar: Does Sustainability Actually Sell? August 14 · 11am EDT (4pm BST) Our new webinar series - Sustainability: No Filter - is your ticket to uncovering the hidden truths about sustainable design. Whether you're doubling down on recycled content or wondering what certification suits you best, these 30 mythbusting minutes reveal what...
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Gen Z reintroduced by Future Snoops
Future Snoops’ Gen Z Reintroduced reveals that age-based consumer groups only share about 10 percent of the same wants, tastes, dislikes, and purchasing habits. Generation Z are digital natives with imagery and information at their fingertips and popular culture literacy that makes them challenging to pin down. Unlike their Millennial...
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Webinar: Gen Z Reintroduced
The one-size-fits-all approach to Gen Z has failed. This generation isn’t a monolith—it’s a mosaic of values, identities, and emotional needs quietly reshaping entire markets. Join us as our Youth team explores the evolving needs behind these emerging identities—and what it takes to create authentic resonance in a market where identity is fluid,...
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Fashion Snoops Live Webinar: 360° Fitness
FS Live Webinar 360° Fitness: The New Cross Section of Wellness, Home, and Active July 30th · 11am EDT (4pm BST) Join Fashion Snoops for a unique webinar discussion examining key updates within the modern fitness space, where activity is viewed as an all-encompassing lifestyle influencing multiple markets beyond just exercise. For the first...
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FS Live Webinar: FW 24/25 Apparel Sourcing Trends on August 2nd
This 60-minute digital session, in partnership with Informa Markets Fashion, continues our ongoing trend conversation as we take an introductory look ahead to FW 24/25. Hear from FS' trend expert, Nia Silva, as she examines cultural signals, consumer sentiments, and emerging design aesthetics that will inform FW 24/25 season – providing...
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