Articles by Partner
Partner Content is supplied directly by FashionUnited trusted partners and published in its original form, with occasional edits. These articles reflect the voice, vision, and expertise of the brands themselves.
Superdry & Co secures 70 million pounds in new funding from Barclays and Bank of America
British fashion brand and retailer Superdry & Co has refinanced its debt, agreeing a committed asset-based lending facility of 60 million pounds with Barclays and Bank of America. Barclays acts as lead lender on the facility, which runs until October 2029. Alongside it, Barclays is providing a trade finance facility of ten million pounds,...
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Michael Glans Pedersen appointed head of international sales at Lloyd
German footwear and lifestyle brand Lloyd has appointed Michael Glans Pedersen as head of international sales. Pedersen has been responsible for the international business of Lloyd Lifestyle GmbH, based in Sulingen, since September 1, 2026. In his role, he reports directly to CEO Andreas Schaller and leads the brand's key accounts, sales...
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AI sizing and fit experts in conversation for FashionUnited
AI agents are already transforming how consumers discover, evaluate and buy apparel. How can brands and retailers cut through the agentic hype and focus on what actually matters to their businesses now? The answer starts with an area often overlooked in the AI conversation: sizing and fit. Alvanon is the world’s leading sizing technology...
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In cross-border fashion, the sale is won or lost in the checkout experience
German consumers are open to buying internationally, but they have little patience for unclear costs, unfamiliar payments or vague delivery information. ESW Signals 2026 shows that 32 percent shop with overseas sellers at least once a month. But 48 percent say shipping costs put them off, 44 percent mention long delivery times, and 36 percent...
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FS Live Webinar—Gen Alpha: Age of Autonomy
Gen Alpha is coming of age in a world of contradictions. They’re growing up alongside AI, automation, and ambient technology—yet facing increasing restrictions on how they learn, socialize, and move through the world. Curfews. Smartphone bans. Censorship. Constant surveillance disguised as protection. What happens when a generation raised on...
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DPPs Are Coming: Is Your Brand Ready? (Webinar)
Join us for a special edition of Sustainability: No Filter. This one-hour session, in partnership with GreenStitch, will unpack our dedicated report on Digital Product Passports. We'll discuss what’s changing, what brands are missing, and how to build a DPP strategy that creates commercial value—not just compliance readiness. July 2 · 11am EDT /...
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Spring Summer 2028 Trend Intelligence: The Rise of Structured Clarity
Something has shifted in the way people relate to fashion. Not dramatically, not overnight — but with the kind of quiet persistence that signals a genuine cultural change rather than a passing reaction. After years of acceleration, digital saturation, and relentless novelty, consumers are no longer asking for more. They’re asking for better. For...
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Mexx: forty years of style, one clear new direction
The Dutch fashion house Mexx is giving its identity a clear direction. With Mexx Dutch By Design, the brand firmly establishes its premium position, rooted in forty years of heritage, designed for today. The line stands for what has always set Mexx apart: clothing that looks good without shouting. Authentic in character, confident in style and...
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AI can help fashion brands grow internationally, but only if it solves the right problems
AI is advancing faster than most ecommerce operating models can absorb. As brands expand internationally, many are layering AI tools onto fragmented systems, creating new points of complexity rather than resolving the underlying ones that directly impact conversion, cost and customer experience. The opportunity is not just applying AI, but...
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Phygital Fashion: How Technology Is Reshaping the Future of Small Brands
In a constantly evolving industry like fashion, Domus Academy and Fashion United have chosen to honor the most innovative research from the 2-Year Master of Arts in Fashion: Design, Art & Technology programme, awarding the thesis that best represents the balance between creativity, technology, and sustainability. The selected project emerges for...
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