Articles by Paula V.Pinuaga
Shoptalk 2023: AI, more important than ever for the future of retail
During the latest edition of Shoptalk Europe, many topics about the future of retail were discussed, but if there is one thing that all the experts attending the congress agreed on, it is the role of AI (artificial intelligence). With a challenging macroeconomic environment, heightened expectations and intensified competition, investment in...
Retail|REPORT Featuredloading...
WRC 2023: Retail giants share the industry's key insights
For yet another year, this week the World Retail Congress brought together some of the world's most important leaders in fashion and retail as drivers of consumer trends and representatives of the current state of retail. The 2023 edition of the WRC took place in Barcelona. Experts from retailers such as Mango, Primark, Zalando, Sephora, Spanish...
Retail|REPORT FeaturedMemberloading...
Tendam CEO at WRC 2022: ‘Soft skills will be key for future CEOs’
Jaume Miquel, the president and CEO of Spanish fashion retailer Tendam Group, was one of the attendees of the World Retail Congress (WRC) 2022, which took place in Rome from April 5 to April 7. Miquel gave a presentation about what the post-pandemic era might look like for the retail sector, and explained his role within Tendam, which is the...
RetailFeaturedloading...
Zara publishes sustainability manifesto
It is no secret that sustainability has become the number one priority for fashion companies. From Zara to Loewe to H&M, fashion brands are working to improve their environmental policy and their commitment to the planet. Its unknown whether it is simply a marketing strategy or sincere commitment, but in reality, any action to realise a better...
RetailMemberloading...
Digital Director of ELLE Spain's roadmap for digital transformation in fashion
The Covid-19 pandemic has changed the roadmap of the fashion industry, making digital transformation a top priority. What will happen to printed magazines? How do you make yourself stand out on the web? How do you win over the new generations? These are some of the keys that Amaya Ascunce, the current Digital Director of ELLE Spain, has revealed...
FashionFeaturedMemberloading...
Loyalty programs: key to alleviating the crisis
The latest study by Rethink, 85 percent of brands participating in shopping center loyalty programs have intensified their participation during confinement. According to Rethink, an agency specialized in loyalty and digital transformation for shopping centers and retail chains, retailers have turned to the possibility of using the direct...
RetailMemberloading...
Post-coronavirus guidelines to improve the relationship with your customers
Madrid - There are many changes that the Covid-19 has already brought to our society, transforming our way of being and acting. People change but also companies and the way they relate to their consumers. Many of these companies remain closed and will have to start from scratch when they are allowed to, creating a new relationship of security...
RetailFeaturedMemberloading...
Custo Barcelona conquers New York Fashion Week
Madrid- Spanish Custo Barcelona celebrated its 40 years of design last Saturday with a parade at the synagogue of the "Angel Orensanz Foundation" in New York. Custo Barcelona presented its Autumn/Winter 2020/2021 collection in the Big Apple under the title "Thank you, next". The collection looks to the future as a source of inspiration with a...
FashionFeaturedMemberloading...