Articles by Simone Preuss
Simone Preuss is a freelance journalist specialising in apparel production, sustainability and social responsibility. She has been working with FashionUnited since 2012, gaining valuable insights into an ever-changing industry.
Luxury labels Melina Bucher and Lotta Ludwigson launch Mirum capsule collection
What happens when a slow fashion luxury brand for women meets a vegan bag manufacturer? The two combine their strengths and values to create a product that exhibits all these characteristics: conscious luxury, no compromises when it comes to quality and avoiding waste, all for a more sustainable fashion industry. The result is a collection named...
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Could Egypt be the next garment producing hub by 2035?
In the first four months of 2025, Egypt’s readymade garment (RMG) exports reached the milestone of crossing the 1 billion US dollar mark. After food and beverages, the textile and garment industry is the second-largest industrial sector in Egypt today. In 2024, the country’s textile exports grew by almost one fifth (18 percent) to 2.84 billion...
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Kering and Shanghai Fashion Week launch new CRAFT programme
During the opening ceremony of the Kering pavilion at the eighth China International Import Expo (CIIE), French luxury group Kering signed a memorandum of understanding (MoU) with Shanghai Fashion Week to launch Kering CRAFT. This stands for “Creative Residency for Artisanship, Fashion and Technology” and is a new initiative through which Kering...
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Euromonitor: Key consumer trends for 2026
As they do every year, global research experts at Euromonitor International have used the institute's analytics to identify the key consumer trends for 2026. Four trends will dominate 2026: “Comfort Zone”, “Fiercely Unfiltered”, “Rewired Wellness” and “Next Asian Wave”, which expand on current trends. Here is an overview. Comfort zone This trend...
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How can brands and retailers navigate EU textile and garment regulations?
In the European Union, a person consumes on average 19 kilograms of textiles per year according to the European Environment Agency (EEA). Of those, 8 kilograms are clothing, 7 kilograms are household textiles and 4 kilograms are shoes. “Nineteen kilograms basically compare to what can fit in a large travel suitcase,” compared EEA expert on...
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Textile Exchange Conference highlights need for collaboration, conservation and a holistic approach
The annual Textile Exchange Conference in Lisbon, Portugal, brought together the leading brands and players in the global fashion and textile industry. Around 1,600 participants – from farmers and material innovators to apparel manufacturers and recyclers – discussed innovative approaches to a sustainable supply chain in nearly 50 presentations...
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TexCycle in Bulgaria: textile sorting, recycling and upcycling under one roof
How can fashion truly be kept in circulation? A visit to the TexCycle sorting and recycling plant in the Bulgarian port city of Varna showed what it means to sort 60 tons To help picture how much 60 tons are: A heavy household washing machine weighs about 100 kilograms; ten of those make up a ton and 600(!) of those 60 tons. of used clothing...
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Vestiaire Collective report: Second-hand market grows three times faster than new goods
According to a new study by the resale platform Vestiaire Collective and the Boston Consulting Group (BCG), second-hand fashion and vintage luxury products are projected to reach a market volume of up to 360 billion dollars by 2030, compared to the current 210 to 220 billion dollars. This represents an annual growth of 10 percent, a rate three...
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Japanese convenience store chain Family Mart opens first clothing store in Tokyo
Japanese supermarket chain Family Mart, which also offers clothing, operates over 15,000 stores nationwide. On September 1, 2025, it opened its first store dedicated exclusively to its ‘Convenience Wear’ segment, spanning 62 square metres. The line was developed in 2016 with designer Hiromichi Ochiai, who also founded the Japanese brand...
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Second “What Fuels Fashion” report finds big fashion companies unprepared for clean heat
The second edition of the “What Fuels Fashion?” (WFF) report focuses on clean heat, that is renewable, fossil-free energy for manufacturing processes. According to the study author, non-profit Fashion Revolution, it is “the single biggest lever” for cutting emissions along the supply chain. The report, a special edition of the organisation’s...
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