Articles by Simone Preuss
Simone Preuss is a freelance journalist specialising in apparel production, sustainability and social responsibility. She has been working with FashionUnited since 2012, gaining valuable insights into an ever-changing industry.
What hampers fashion innovation scaling?
Despite the fashion industry’s current boom in innovations that tackle its biggest problems like textile waste, reliance on fossil fuels, harmful dyes and more, the pace of scaling is trailing behind. In a new report, the denim supply chain platform and think tank Transformers Foundation has identified three main barriers as well as three...
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“Setback by 50 years” - European fashion industry reacts to impending “Greenland tariffs”
As if the European fashion industry did not have enough on its plate already in view of rapid geopolitical shifts, impending regulation and environmental unpredictability, US president Donald Trump added to its woes this weekend: Eight countries supporting Greenland’s sovereignty - Denmark, Finland, France, Germany, the Netherlands, Norway,...
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The relevance of trade fairs and innovation in times of economic uncertainty
A recent panel discussion regarding the upcoming Techtextil and Texprocess 2026 trade fairs highlighted a critical turning point for the textile industry. The discussion brought together four industry experts to address how innovation serves as a tool for resilience during global economic uncertainty. Olaf Schmidt, vice president textiles and...
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Future-proofing global fashion supply chains: resilience, strategy and reinvention
In an era defined by rapid geopolitical shifts and environmental unpredictability, the new supply-chain metric is no longer simply speed or cost but resilience. “The brands that outperform won’t be the fastest or the cheapest. They’ll be the ones built to absorb whatever comes next,” advises Paul F. Magel, president of Computer Generated...
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British brand Rapanui uses recycled cotton from own Remill T2T factory
Just in time for Black Friday and Cyber Monday, which now mark an entire week of discounts, British circular clothing brand Rapanui is offering a reminder that there is another way. Collections can be made from recovered cotton fibres, thus avoiding contributing to the growing mountain of textile waste. Eighty percent of all Black Friday...
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Luxury labels Melina Bucher and Lotta Ludwigson launch Mirum capsule collection
What happens when a slow fashion luxury brand for women meets a vegan bag manufacturer? The two combine their strengths and values to create a product that exhibits all these characteristics: conscious luxury, no compromises when it comes to quality and avoiding waste, all for a more sustainable fashion industry. The result is a collection named...
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Could Egypt be the next garment producing hub by 2035?
In the first four months of 2025, Egypt’s readymade garment (RMG) exports reached the milestone of crossing the 1 billion US dollar mark. After food and beverages, the textile and garment industry is the second-largest industrial sector in Egypt today. In 2024, the country’s textile exports grew by almost one fifth (18 percent) to 2.84 billion...
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Kering and Shanghai Fashion Week launch new CRAFT programme
During the opening ceremony of the Kering pavilion at the eighth China International Import Expo (CIIE), French luxury group Kering signed a memorandum of understanding (MoU) with Shanghai Fashion Week to launch Kering CRAFT. This stands for “Creative Residency for Artisanship, Fashion and Technology” and is a new initiative through which Kering...
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Euromonitor: Key consumer trends for 2026
As they do every year, global research experts at Euromonitor International have used the institute's analytics to identify the key consumer trends for 2026. Four trends will dominate 2026: “Comfort Zone”, “Fiercely Unfiltered”, “Rewired Wellness” and “Next Asian Wave”, which expand on current trends. Here is an overview. Comfort zone This trend...
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How can brands and retailers navigate EU textile and garment regulations?
In the European Union, a person consumes on average 19 kilograms of textiles per year according to the European Environment Agency (EEA). Of those, 8 kilograms are clothing, 7 kilograms are household textiles and 4 kilograms are shoes. “Nineteen kilograms basically compare to what can fit in a large travel suitcase,” compared EEA expert on...
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