Articles by Vivian Hendriksz
Working as an editor and journalist since 2011, Vivian Hendriksz first began her career at FashionUnited in 2013 as a full-time editor. After graduating with a BA Hons in English Literature and Writing in Leeds, she worked for several local news and expat publications next to FashionUnited before striking out on her own as a freelance writer in 2019. Covering the intersections of fashion, lifestyle, and travel, she has a keen interest in all things sustainable, the business side of fashion, and current trends and cultural affairs. Rejoining the team at FashionUnited in late 2023 as a freelancer, she focuses on aspects such as independent retail, CEO interviews, global expansion, and sustainability.
Does sustainability actually sell? The complex reality behind consumer behavior
Sustainability remains a key component for many consumers when considering a new purchase - until it is time to make the sale, that is. The ongoing gap between what consumers say they want and what they actually want and do with it could be hindering the uptake of sustainable practices - but is it truly up to the consumers? Sustainability and...
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Textile recycling market predicted to hit 11.88 billion USD by 2030
The recycled textile market could be worth more than you’d think, as the global sector is showing signs of significant growth. Driven by a rising demand for sustainable materials, government regulations promoting circular economy practices, and urgent environmental challenges, a new report indicates the global textile recycling market could be...
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90 percent of US imported second-hand garments are reused domestically in Guatemala
The global secondhand clothing market doesn’t necessarily carry a good name, as textile waste from developed countries has been disproportionately impacting countries from Ghana and Kenya to Uganda and Nigeria, according to Bank & Vogue. With many third-world countries lacking the proper infrastructure to handle the sheer volume of imported used...
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US fashion industry faces historic price surge following reciprocal tariffs
The retail landscape in the United States underwent a dramatic shift on August 7 as the most comprehensive tariff increases since the 1930s took effect. Thursday saw the reciprocal tariffs come into effect under the Trump administration after months of delays, with most imports into the country being hit with a baseline 10 percent duty. But with...
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Paige marks 10th anniversary of Transcend with special campaign
California-based fashion brand Paige is celebrating the ten-year anniversary of Transcend, its signature men’s denim fabric, with the launch of a special campaign. Marking the first-ever campaign dedicated to the Transcend fabric, the brand initiative includes a short film series, shot and produced by Russell Tandy, that takes a closer look at...
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Rab opens new store in Denver, Colorado as it strengthens US presence
British outdoor brand Rab has opened a new, expanded store in Colorado, the US, as it continues to strengthen its presence in the country. The new store opening comes close to two years after the brand relocated from its former location. Located in Commons Park West, Denver, the new store spans 2,320 square feet, which is more than twice the...
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Vans partners with Ernest to create first-ever skatable cardboard sneake
Footwear and apparel brand Vans has partnered with Ernest Packaging Solutions to create the unthinkable - the first-ever skatable sneaker made from cardboard. Developed as part of Ernest’s Cardboard Chaos series, the sneaker pays homage to Vans’ skate culture roots, innovative drive, and authentic expression. Vans sneakers have been favored by...
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Brandy Melville files federal lawsuits against Temu & Shein over alleged counterfeits
In the face of copycats, Brandy Melville is not one for sitting quietly. A month after filing a federal lawsuit against Chinese fast-fashion giant Shein for alleged copyright infringement, unfair competition, and deceptive sales tactics, the California-based teen retailer has filed another lawsuit against Chinese online marketplace Temu,...
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Animal Prints, High-Heels and Bright, Light Colors set to Dominate Summer Sales Demand
With the summer sales season well underway, consumers across the nation are making full advantage of the offers as discretionary spending decreases. But what items are most likely to make it out of the wish list and into the shopping cart for checkout? What are some of the key trends and essential wardrobe pieces that are in demand this summer?...
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The British Fashion Council to bring back the City Wide Celebration this fall
The British Fashion Council (BFC) has announced the return of the City Wide Celebration (CWC) this September. A curated programme of special experiences and activations, the event is designed to connect brands, retailers, designers, and the public in cultural institutions and leading hospitality venues. Taking place across London, Liverpool,...
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