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Yoox CEO on how the platform is shifting luxury from aspiration to participation

Yoox chose Milan Design Week to present an immersive installation created in collaboration with Viennese digital artist Keta Bart. The project combines experiential design, digital art and artificial intelligence. It reinterprets one of fashion's most intimate rituals, entering and staying in the fitting room, transforming it into an opportunity...

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Producer-led projects: A gap in the sustainability market?

At the root of the sustainability crisis in fashion lies a clouded relationship between brand and supplier, which is a direct consequence of outsourcing production to low-wage countries. In recent decades, the supply chain has become so fragmented that oversight regarding who makes what—and exactly how—has been lost. Now, the industry wants to...

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Former LVMH executive launches Ireland’s first luxury group

Ashley McDonnell, an Irish-American executive with experience across LVMH, Google and Puig, has launched Ireland’s first luxury conglomerate, VYKO Group, designed to acquire and scale emerging luxury brands. In a statement, McDonnell, who has more than a decade of global leadership within the luxury and technology sectors, with senior roles at...

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The Do’s and Don’ts of using AI in fashion marketing: Between efficiency and strategy

Buenos Aires – Julián Restrepo, a specialist in storytelling, strategy, and artificial intelligence applied to communication, has built his career around a central idea: connecting creativity, technology, and business to help brands communicate more effectively. His approach is clear: technology alone does not create value unless it is...

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