Assistant Store Manager

About us:

At the crossroads of fashion and sport, Lacoste creates and liberates movement. Both universal and timeless, the brand transcends cultures and generations, elevating the crocodile as a rallying sign.

An iconic French brand present in nearly 100 countries, Lacoste stands out for its unique know-how in each of its areas of expertise, from garment factory to omnichannel distribution.

At Lacoste, elegance goes beyond style. This elegance guides all of its actions and its social and environmental commitments.

Working at Lacoste is belonging to a community of 8,500 employees on the move to build the future. Committed to making equal opportunities a reality and to revealing potential, the company brings together talents from all walks of life, embracing their differences. 

Lacoste is one of the inspiring brands driven by passionate people within the MF Brands Group, alongside Aigle, Gant, and Tecnifibre (https://mf-brands.com/).

Your mission as an Assistant Store Manager:

• Support the Store Manager in leading, motivating and developing the team 
• Act as a role model on the shop floor, delivering an elevated and personalised client experience 
• Drive sales performance through strong KPI management and commercial insight 
• Oversee and support performance management processes in collaboration with HR 
• Ensure the smooth day-to-day operation of the store 
• Maintain impeccable standards of visual merchandising and store presentation 
• Contribute to building a cohesive, engaged and high-performing team 

What we offer:

• Competitive salary 
• Attractive commission scheme 
• 28 days annual leave (inclusive of bank holidays) 
• Up to 65% employee discount on Lacoste products 
• Employee Assistance Programme 
• Uniform allowance

What you bring:

• Proven experience in a similar leadership role within Fashion or Luxury retail 
• Strong leadership and coaching skills with the ability to inspire others 
• A results-driven mindset with solid commercial awareness 
• Excellent communication skills, with the ability to engage at all levels 
• A collaborative, hands-on and solution-oriented approach 
• A passion for retail, people development and customer experience 
• Strong alignment with Lacoste values: Play by Daring, Play with Elegance, Play as One Team, Play with Tenacity