Online Merchandiser – Optimisation

GET TO KNOW US

At Brown Thomas Arnotts, we are Reinventing Retail. Our purpose is to enrich our customer’s lives, which we achieve by living our values – Going Above and Beyond, Driving Creativity and Innovation, and Doing the Right Thing. We are one business with two iconic brands, bringing exciting experience to life through our digital and physical destinations. Our customer engagement sets the bar in service and experiential retail, giving our customers something to love every time.

KNOW THE ROLE

The Online Merchandiser is responsible for optimising the online shopping experience across the company's digital channels, improving product discoverability, conversion, customer engagement and average order value.

Working collaboratively with Digital Trade, Merchandising, Creative, CRM and Product teams, the role uses data-driven insights, digital merchandising tools and continuous improvement to ensure customers can easily find and purchase products.

The role supports the development of effective onsite search, product sorting, navigation, recommendations and promotional activity, while identifying opportunities to enhance digital performance through automation, AI and process optimisation.

Key Responsibilities

• Manage and optimise onsite search, including search terms, synonyms and redirects, to improve relevance and reduce zero-result searches

• Maintain and quality-check product sorting rules, category pages and search results to improve product visibility and customer discovery

• Plan and implement seasonal and promotional merchandising updates, ensuring accurate execution and timely delivery

• Maintain filters, navigation and product taxonomy to support an intuitive and seamless online customer journey

• Develop and optimise product recommendations, personalisation and cross-selling opportunities to improve conversion and basket value

• Build, manage and quality-check online promotions, ensuring accuracy, consistency and alignment with commercial priorities

• Monitor sales, demand, margin and customer performance, identifying trends and opportunities to improve trading results

• Maintain accurate dashboards, reports and performance analysis, translating data into actionable recommendations

• Collaborate with Digital Trade, Merchandising, CRM, Acquisition, Creative and Product teams to deliver integrated digital initiatives

• Support the planning and delivery of digital campaigns, customer incentives and promotional activity across relevant channels

• Conduct regular quality assurance (QA) checks across search, sorting, filters, recommendations and promotions to maintain a high-quality online experience

• Identify opportunities to improve process efficiency through process mapping, automation, AI tools and continuous improvement initiatives

• Maintain clear process documentation, report on optimisation performance and recommend improvements to the digital trading roadmap

Person Specification

• 2–4 years' experience in ecommerce trading, online merchandising or digital optimisation

• Experience using ecommerce platforms, ideally Salesforce Commerce Cloud (SFCC), with an understanding of search, sorting and promotional functionality

• Strong analytical skills, with the ability to interpret data and translate insights into practical actions

• Proficient in Microsoft Excel and familiar with BI and analytics tools such as Qlik or GA4

• Excellent attention to detail, with a strong focus on accuracy, quality assurance and data integrity

• Effective communicator with the ability to collaborate with and influence cross-functional stakeholders

• Strong planning and organisational skills, with the ability to manage multiple priorities and deadlines

• Understanding of product recommendations, personalisation, onsite search, taxonomy or product information management (PIM)

• Proactive and commercially aware, with a focus on customer experience, conversion and continuous improvement

• Interested in emerging digital technologies, including AI and automation, and their application to ecommerce

KNOW WHAT’S IN IT FOR YOU

We believe that every team member should have the opportunity to curate a meaningful career that enhances professional and personal development. That is why we foster a culture of belonging and inclusiveness where your voice is valuable. A great customer experience starts with a great people experience, and we’re proud to have been recognised by multiple industry bodies for our progressive workplace culture.

As a Brown Thomas Arnotts team member, you will benefit from:

• Competitive Salary

• Contributory Pension Scheme

• Competitive annual leave entitlement

• Team Member discount across the world’s most iconic brands

• Recognition Days for Volunteering & Wellbeing

• Wellbeing Initiatives

• Extensive Learning & Development Offerings

• Leading Talent Programmes

• Flexible Working Model

• Additional Benefits

KNOW HOW WE WORK

Experience is our business: Our customer engagement sets the bar in service and experiential retail, giving our customers something to love every time.

We Are More Than Shops: We create enjoyable places, to excite, where people socialise, discover, learn and are inspired, and where local communities are enriched.

We are Curators: Our unique range of product and services are key to the sense of excitement that Brown Thomas Arnotts is renowned for, whether for a special day or every day, things that make our customer’s lives better.

We Care for Our People: We believe a great customer experience starts with a great people experience. That is why we promote a culture where talent is nurtured and where creativity and learning are valued.

Brown Thomas Arnotts is an equal opportunity employer committed to fostering a diverse and inclusive workplace where culture and creativity come together. Our future success depends on the perspectives and contributions of all team members – their diverse backgrounds, abilities and experiences make our business stronger. We don’t discriminate on the basis of gender, marital status, family status, age, disability, sexual orientation, race, religion, and / or membership of the Travelling community.

We aim to ensure the candidate experience is accessible to all and every new team member who joins Brown Thomas Arnotts can expect to become part of a progressive community where different backgrounds, views & personalities aren’t just welcomed – they’re positively nurtured. After all, we want you to bring your whole self to work. Please contact us at careers@brownthomas.ie to request accommodation.