Nike jobs
Nike promotes Tony Bignell to chief innovation officer
Just days after announcing the upcoming retirement of longtime chief innovation officer John Hoke, Nike appears to have found his successor. According to an internal memo cited by Women’s Wear Daily, Tony Bignell, currently vice president for running footwear, has been promoted to chief innovation officer. FashionUnited has contacted Nike for an...
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Nike and Levi’s tease summer collaboration
Nike and Levi’s have confirmed a collaboration via cryptic Instagram posts, igniting anticipation across the fashion and streetwear industries. A joint post from both brand accounts featured a sewing machine, rivets, and denim panels bearing both the Levi’s tab and Nike’s Swoosh—imagery that suggests a fusion of sportswear and heritage workwear...
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Nike continues leadership overhaul with new chief communications officer
Sportswear giant Nike has named Michael Gonda its new executive vice president and chief communications officer as it continues to overhaul its leadership team. Gonda will join the US company from July 7, after which he will be responsible for leading the global communications organisation, overseeing all facets of the associated strategy, from...
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Tropicfeel appoints former Nike executive Peter Hudson as Creative Director
Madrid – Tropicfeel, the emerging fashion firm from Spanish entrepreneur Alberto Espinós, is taking a decisive leap forward in its brand-building process with the appointment of Peter Hudson as creative director. The American will bring everything he learned during his two decades with the innovation and development team at sports multinational...
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Nike restructures leadership team following Heidi O'Neill's retirement
Nike has announced reorganisation of its senior leadership team, aiming to accelerate its "Win Now" strategy and position the company for sustained growth. The restructuring includes the promotion of key executives and the retirement of longtime leader, Heidi O’Neill, president of consumer, product, and brand. She has announced her retirement...
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Nike Doubles down on China with new Shanghai creative studio
As Washington intensifies efforts to lure companies back to domestic manufacturing—dangling tariff exemptions as incentives—Nike has opted to chart a different course. The American sportswear giant announced this week that it will deepen its investment in China, unveiling plans to open a new creative studio in Shanghai. The facility will fall...
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Celine’s new pilates collection is the latest intersection of high-end luxury and sports
A kettlebell wrapped in rich cognac calfskin commands a price of 2,400 euros. A set of steel dumbbells, adorned with monogrammed canvas, comes in at 1,900 euros. A cork yoga mat, complete with detachable leather straps, is priced at 850 euros. Luxury fashion’s relationship with sports has transcended traditional sponsorships, evolving into a...
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Liverpool FC switches from Nike to Adidas
German sporting goods manufacturer Adidas will be the new jersey partner of the British football club Liverpool FC. On Monday, the Herzogenaurach-based company and the current leader of the English Premier League announced a multi-year agreement. Adidas will replace the US company Nike as the outfitter of the club for the coming 2025/26 season....
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Nike shares rise after announcement of Skims partnership
Since the announcement of NikeSkims, a new sportswear brand aimed at women, Nike (NYSE: NKE) has seen a significant increase in its stock price. Analysts report that the American stock market has responded positively to the collaboration between the sportswear giant and Kim Kardashian's shapewear brand, Skims. Following the announcement, Nike...
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Nike and Skims could spell a new future for athleisure
Nike and Skims have just unveiled a partnership that goes beyond a simple collaboration and will be a full-scale joint venture. The launch of NikeSkims, a completely new brand, signals a strategic bet by both companies on the ever-growing intersection of sportswear, shapewear, and lifestyle fashion. If successful, which is highly likely, this...
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Nike and Skims launch joint sportswear brand NikeSkims
The US sporting goods giant Nike Inc. and the shapewear brand Skims, co-founded by Kim Kardashian, unveiled a joint project on Tuesday. The two companies want to launch the new sportswear label NikeSkims together. The range will include training clothes, shoes and accessories for women. The label is set to celebrate its US premiere in spring The...
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Nike celebrated the power of women’s sport during Super Bowl
Sportswear giant Nike placed women athletes centre stage during the male-dominated Super Bowl LIX, spotlighting stars such as gymnast Jordan Chiles, basketball players Caitlin Clark, A’ja Wilson and Sabrina Ionescu, sprinter Sha’Carri Richardson, and footballer Sophia Wilson. The campaign showcased Nike’s new brand anthem, ‘So Win,’ designed to...
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