VF jobs
Smartwool names new sales agency in Benelux
Smartwool, the sock and apparel brand based in Denver, Colorado, part of the VF Corporation, has appointed Ideavelop BV as its sales agency for Belgium, the Netherlands, and Luxembourg. The move is part of VF strengthening its natural apparel portfolio in EMEA by building on Ideavelop’s 25-year partnership with sustainable merino wool brand...
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Now with a skate ramp: Vans redesigns flagship store in London
The US shoe and sportswear label Vans has reopened its flagship store in London’s West End with a new concept. The store at 214 Oxford Street, which first opened in 2019, is now all about skateboarding culture. A 200 square meter skate ramp made of Roman travertine is the eye-catcher of the interior, designed by Milan-based architecture firm...
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Fashion’s new peak? The North Face x Skims launch collab collection
A collaboration merging technical legacy of outdoor performancewear with the cultural cachet of celebrity-led fashion, The North Face and Skims have unveiled a collaboration designed to transition from ski slopes to après-ski lounges. The collection reimagines archival designs from The North Face, applying Skims’ signature form-fitting...
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Wrap up warm: How outerwear pop-ups are cocooning us in comfort and creativity
Outerwear brands have been turning up the heat recently with physical activations that transform shopping into an immersive sensory journey. These aren’t your average spots to try on jackets; they’re thoughtfully designed spaces where texture, storytelling, and emotion come to life. From Burberry’s tribute to British parks to The North Face’s...
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VF expects its transformation program to reduce debt and drive profitability
VF Corp. has announced the medium-term financial targets including adjusted operating margin of at least 10 percent, adjusted gross margin of at least 55 percent, adjusted SG&A as a percentage of revenue of 45 percent or lower and net leverage of 2.5x or below. Commenting on the update ahead of the company’s investor day, Bracken Darrell, VF...
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Wicked unveils fashion and beauty collabs ahead of film release
The highly anticipated film adaptation of Tony Award-winning Broadway musical ‘Wicked’ is arriving in cinemas on November 22 and like with other movies in recent years, such as ‘Barbie the Movie’ and ‘Beetlejuice Beetlejuice’, the film release is being celebrated with movie-inspired clothing, beauty and homeware collaborations. Brands like H&M,...
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Spring/summer 2025: Fashion and sports collaborations to remember
Fashion Month concluded last week with a high-profile show at Disneyland Paris by Coperni, bringing to an end the spring/summer 2025 season at the 'Big 4' fashion cities - New York, Milan, London, and Paris - where both established brands and emerging designers alike took to the runways. While numerous trends have surfaced, the sportswear...
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Accent Group to distribute Lacoste and Dickies in Australia and New Zealand
Accent Group has announced its appointment as the exclusive distributor for Lacoste and Dickies in the Australia and New Zealand (ANZ) regions. The two brands are currently sold in ANZ through direct-to-consumer channels, online and owned stores and via wholesale – the former into department stores and other specialty retailers, while the latter...
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StockX trends: Asics, Adidas, and On fastest-growing sneaker brands
StockX, the global resale platform for sneakers, streetwear and collectables, has released its latest trend report ‘Big Facts: Brands Making Moves,’ revealing that brands on the rise, include Asics, Adidas, and On, while Denim Tears, Timberland, and Prada are among the brands that made the biggest jumps on the secondary market in 2024. Analysing...
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Vans unveils new global approach to storytelling with "Always Pushing" ethos
Skate and streetwear brand Vans has launched a new approach to its global storytelling through the new campaign "Always Pushing." The new campaign from the VF-Corporation-owned label is said to be "an ode to the free-spirited attitude of progression and youthful optimism that has driven skateboarding culture - and, by extension, popular culture...
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Supreme acquired by eyewear giant EssilorLuxottica
Eyewear giant EssilorLuxottica has acquired New York-born streetwear brand Supreme in a deal worth 1.5 billion dollars, the transaction of which will be completed by the end of 2024, a press release revealed. In May, it was already speculated that VF Corporation, the parent company of Supreme and the owner of Vans, The North Face and Timberland,...
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Vans concludes Paris Fashion Week presence with live skating installation
VF-Corporation-owned skate and streetwear brand Vans hosted a live installation event the past weekend, melding together the energy of Paris Fashion Week, Go Skateboarding Day, and Fête de la Musique. Organized and designed by Vans' premium brand OTW, the OTW by Vans Checkered Future event sought to bring together the worlds of skateboarding,...
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