Adidas and the FFR extend their contract until 2036

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Adidas brand store in Cádiz, Spain. Credits: Luz Shopping commercial centre.
By AFP

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Paris - The French Rugby Federation (FFR) has extended its contract with sportswear supplier Adidas until 2036, the two organisations announced to the newspaper L'Équipe on Wednesday.

The current contract linked the two entities until 2028 and will therefore be extended, and upgraded, for an additional eight years.

The FFR has been partnered with Adidas since 2024, after a disappointment with its former supplier, Le Coq Sportif. Adidas had notably proposed a special jersey for the 120th anniversary of the first England-France match during the 2026 Six Nations Championship.

Facing significant financial difficulties after the 2023 World Cup held in France, the FFR has since found some breathing room through the renewal and acquisition of partnerships and an increase in ticket revenue.

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