Armani acquisition unlikely for Prada Group, says CEO Andrea Guerra

The Armani Group does not appear to be in Prada's future. “I don't think it will happen,” said Andrea Guerra, chief executive officer of the Prada Group, yesterday during a conference call with analysts for the presentation of data for the first nine months of 2025. Guerra was responding to a question about whether the group might enter the deal to acquire Giorgio Armani, prompted by partner L'Oreal.

This follows the model of the Tom Ford brand, which was acquired by Estée Lauder and supported by Zegna. The CEO also added, “We have not been invited. We always look at brands, and we have great respect for that brand, but today I don't think this question is realistic.”

Meanwhile, regarding the acquisition of Versace, Guerra also stated during the conference call that the final authorisations for the transaction should arrive within 15 days. This was in response to another analyst's question.

This article was translated to English using an AI tool.

FashionUnited uses AI language tools to speed up translating (news) articles and proofread the translations to improve the end result. This saves our human journalists time they can spend doing research and writing original articles. Articles translated with the help of AI are checked and edited by a human desk editor prior to going online. If you have questions or comments about this process email us at info@fashionunited.com