Assyst: Photographs and digitally generated product images are now interchangeable

As tough as the pandemic was, Hans-Peter Hiemer is convinced that it was important for the fashion industry. Since March 2021, he has been the new managing director of Assyst, the CAD specialist and 3D technology provider based in Germany, near Munich. Hiemer has known the fashion industry for a long time and from many angles. As a consultant and manager, he has worked for companies such as S.Oliver, the CBR Fashion Group, Orsay, Klingel, Zalando/Z-labels, Escada and Beeline.