California AG: Amazon forced Levi’s, Hanes to raise prices

California Attorney General Rob Bonta has released a series of unredacted court documents detailing how US e-commerce giant Amazon allegedly pressured fashion and lifestyle brands to inflate prices across the retail market. The filings, part of an ongoing antitrust lawsuit in the San Francisco Superior Court, implicate major industry names such as Levi Strauss & Company (Levi’s) and Hanesbrands (Hanes) in a systematic effort to prevent competitors from undercutting Amazon’s pricing.