Cotton vs. polyester - why the recent cotton ban rumour managed to create such ripples

The text that probably triggered the rumours of an alleged EU-wide cotton ban by 2030 was a partner article. The article stressed that cotton was still an ‘environmental problem’, with the conclusion suggesting that an EU ban on cotton was in the offing if the fashion industry itself did not take action because European regulations made it so. Looking at the source - a company that won an award as for circularity and uses some alternative materials and a lot of recycled polyester - the case should have been closed and the article dismissed as advertising content.