Denim brand Joe’s forays into fragrance with Bellevue Brands

Sequential Brands Group, Inc. has signed a licensing agreement for denim lifestyle brand Joe's, with Bellevue Brands, Inc. to develop, produce and distribute a line of men’s and women’s fragrances. The company said, Joe’s Icon Indigo for him consists of scents such as Italian mandarin and bourbon accord, while Joe’s Icon Indigo for her incorporates fresh bergamot and lily of the valley.