Eco Age CEO John Higginson on the new era of proof-based sustainability

As regulators tighten the screws and consumers demand verifiable sustainability data, brands across fashion and luxury are being forced into a new era of transparency. Eco Age—long recognised for its influence on sustainability strategy, policy engagement and industry-wide advocacy—has been tracking this shift closely. Its CEO, John Higginson, is at the forefront of advising brands on compliance, traceability and credible environmental claims. Higginson, who previously founded Higginson Strategy and has worked extensively across FTSE companies and policy, also leads Eco Age’s collaborations with innovators such as Sparxell, Haelixa and TextileGenesis.