Fashion companies’ reputations helped or hurt by reaction to crisis

All businesses are being hit hard by the pandemic, but not all businesses are responding to its consequences in the same way. Faced with collapsing sales and massive closures of outlets, large recipient companies are taking two courses of action. Those that decide to participate actively in the collective effort by not taking advantage of the massive aid proposed by governments, and those that, on the contrary, while having unquestionable financial and economic solidity, suspend their payments.