How beauty retail is leading the way in tech innovation

Virtual try-on – or VTO – refers to the use of augmented reality (AR) to view digitised versions of an object, most often seen in the overlay of an image that aims to give an idea of what something may look like in the ‘real world’. It is this technology that is at the forefront of Perfect Corp’s B2B offering, sitting alongside other artificial intelligence (AI) powered resources and tech-backed retail enhancements.