How Off Season's Vicky Picca built a 21-team NFL business in under two years

When the American sports-fashion brand Off Season launched in January 2025, it had five NFL teams, one product category and a founder the internet already knew. Kristin Juszczyk, the self-taught designer whose custom Chiefs jacket for Taylor Swift went viral in 2023, supplied the creative story supported up by Emma Grede, co-founder and CEO of Good American and founding partner of Skims. Puffer vests started at 295 dollars and the debut sold out.