How sustainable UK swimwear brand Naeco helps rid the ocean of plastic

British-made men’s luxury swimwear brand Naeco offers sustainable and stylish beachwear made from recycled ocean plastics, with each pair of Naeco swim shorts made from 15 plastic bottles. The brand was founded by avid kite-surfer and e-commerce and marketing expert Zac Johnson who saw first hand the devastation plastics were causing to the ocean’s ecosystem. Using market leading recycling methods, textile development and research, Naeco has created its own recycled material which is infused with state-of-the-art nano-technology to provide water and stain repellent properties and UV protection. FashionUnited spoke to Johnson about the concept and creation of his brand, the role of the fashion industry in the wider sustainability debate and how his brand is helping to save the oceans, one pair of swim-shorts at a time.