How the Korean Wave took over the Western fashion world

Unless you have been living under a rock, you may have noticed the surge of a not entirely new form of influential figure that has been taking over the world of luxury fashion in the West. While the stars of ‘Hallyu’ or the ‘Korean Wave’ – terms referring to the rise in popularity of South Korean popular culture – have already become regulars at fashion shows, their presence was cemented this most recent season with their abundant attendance across Paris and Milan Fashion Weeks.