Hugo Boss: quarterly profit drops by more than half

The Metzingen-based fashion group Hugo Boss AG suffered significant declines in sales and profit in the first quarter of the 2026 financial year. Management attributed this to the challenging environment and the “targeted refocusing of brands and distribution channels” as part of its ongoing ‘Claim 5 Touchdown’ reform programme. The results, which the company published on Tuesday, were nevertheless above analysts' expectations.