JD.com and BFC expand partnership, aim to elevate British and Asian designers

Chinese e-tailer JD.com has announced a new partnership with the British Fashion Council (BFC) that will see it become the official Asia online retail partner of London Fashion Week (LFW) September 2024, which kicked off September 12. Through the deal, the duo hope to enhance both the presence of British designers in the Chinese market while uplifting Chinese and Asian designers on a more global level.