Kering’s Gucci faces investor doubts after Demna appointment

Kering’s long-anticipated announcement of Demna as Gucci’s new artistic director was met with a tepid response from investors, falling short of the market confidence the luxury conglomerate had likely hoped for. Shares in Kering closed 10 percent lower on Friday, underscoring concerns that the appointment alone is not enough to signal a decisive turnaround for Gucci’s struggling sales.