Launchmetrics launches C-suite platform to measure ROI on marketing campaigns

Launchmetrics, the data analytics firm for the fashion and beauty industries, has announced the release of a new tool, Insights by Launchmetrics, to help C-level executives decide where to allocate their marketing investments. Using Launchmetrics’ Media Impact Value (MIV) algorithm, which attributes a monetary value to media exposure, marketers can measure the performance of their campaigns and see how the evolution of their brand equity compares to that of their competitors.