Marcella Wartenbergh, CEO of Pepe Jeans owner AWWG: ‘In the face of AI, humans must continue to provide emotion’

The face of the fashion industry continues to change, and with it come new challenges that put to test the well-established systems already at play. It is these imminent obstacles that FashionUnited spoke to Marcella Wartenbergh about. The CEO of the Spanish-based multinational, All We Wear Group (AWWG), took up the helm position in 2019, and set about on a mission to enhance sales and bolster the growth in new markets.