New Research Shows 90% of Chinese Consumers Surveyed Prefer Leather Alternatives Over Animal Leather

With nearly 20 percent of the world’s population and a fashion industry revenue expected to be 383 billion USD in 2021, or 44 percent of the global total, China offers incredible opportunities to those looking to invest in its rapidly growing markets. Not only are these markets growing quickly, but they are full of consumers that are evermore conscious of the detrimental effects of legacy materials, most notably leather. The Material Innovation Initiative (MII), a non-profit accelerating the development of next-gen materials, conducted a study in August of this year in collaboration with North Mountain Consulting Group, that shows that the scales have tipped away from animal leather and toward leather alternatives for many consumers in China, revealing a market primed for disruption.