Oberalp Group’s new head of sales on the outdoor market and women in leadership

The outdoor market was one of the winners during the pandemic because people were drawn outside. However, the current consumer slump is hitting the industry as hard as anyone, and it requires courageous steps, especially from sales. We talked to the newly appointed senior sales manager of the Oberalp Group for the DACH region, Irina Andorfer, about maintaining margins, price increases and the development of the outdoor market. She is responsible for sales for the brands Salewa, Dynafit, Wild Country and Evolv in the important DACH region for the Oberalp Group and is one of the still manageable number of women in management positions in the outdoor market. We met her at the Oberalp Convention in Zurich.