Perfect Moment appoints Negin Yeganegy as Managing Director

Ski and sportswear brand Perfect Moment has appointed Negin Yeganegy as Group Managing Director. Yeganegy previously held the role of global group ecommerce director at Yoox Net-A-Porter Group, where she was responsible for the digital strategy and development of the group’s full price businesses globally. The company said in a statement that Negin comes to Perfect Moment having overseen the growth of the digital business and streamlining the customer experience across the group’s brands.