Polish brand Tatuum launches in Spain

Madrid – The Spanish retail scene continues to attract the attention of international groups and brands. It is now preparing to welcome a new operator: Polish fashion multinational Tatuum. The brand has been pursuing a determined international growth strategy since 2024. This roadmap is set to enter a new chapter with its upcoming entry into Spain.

To finalise this move, the Polish fashion multinational has appointed strategic consultancy Pangea Retail as a first step towards achieving its ambitions in the Spanish market. Pangea Retail was founded in 2014 and is led by entrepreneur and consultant Jordi Farré. The group currently works with Spanish and international retail companies such as Blue Banana; Mr. Blue; Renatta&go; Citees; Okaidi; Lindt; Yves Rocher and Celio. As the party responsible for developing Tatuum's expansion plan in Spain, it will identify, advise and support the Polish company in finding the best locations throughout the country. From these locations, Tatuum will build its own retail network in the Spanish market. The brand was already operating in the country through its digital channel, selling its fashion, accessories and footwear for both men and women.

“Founded in Poland in 1997, Tatuum has established itself as one of the leading fashion brands in the ‘affordable premium’ segment in Central Europe,” Pangea Retail highlighted. Underpinning this positioning, they detail that “the brand creates capsule collections that bring a romantic touch to contemporary classics,” marked by their timeless style and “high-quality fabrics, delicate details and timeless designs.” The brand has now decided to bring these collections to the Spanish consumer through physical channels as well, “as part of its international growth strategy.” This roadmap now focuses on the “Spanish market, its main priority on the Iberian Peninsula.” To achieve these objectives, Tatuum has “chosen Pangea Retail as a strategic partner, contributing its market knowledge, identification of real estate opportunities and support in establishing the brand in high-potential locations.” From the consultancy's perspective, they add that this choice helps to strengthen Pangea Retail's profile “as an expansion partner for European brands looking to grow in the Iberian Peninsula through solid strategies adapted to each market.”

More than 150 stores in seven markets

Founded in Poland in 1997 by Józef Kapitańczyk, Tatuum began a new stage of development away from its founder with the sale of a majority stake in the company to investment fund Paan Capital, owned by entrepreneur Pawel Kaplon, in 2015. The transaction was part of the succession plan intended by the founder's family. Following the deal, the Kapitańczyk family members retained a minority stake in the company. This allowed Kaplon to join not only as the new majority shareholder but also as the new chief executive officer.

Following this decisive change in ownership and control, it was announced in October 2024 that Kaplon had reached an agreement to acquire the Tatuum shares held by its founder and other founding family members and minority shareholders. The deal, valued at just over 25 million euros, was backed by investment firm Accession Capital Partners (ACP). After the transaction, Kaplon became the sole shareholder and owner of Tatuum. At that time, the brand had more than 120 stores across Poland, the Czech Republic, Slovakia and Hungary. Kaplon then launched a demanding strategic growth and expansion plan, aiming to add 20 to 30 new stores per year. As a first step towards these ambitions, the opening of the first Tatuum stores in Romania was announced for 2025. The chain entered this market with the goal of reaching up to 40 points of sale in the country in the short to medium term.

Following Pawel Kaplon's takeover of Tatuum, the Polish fashion brand now has more than 150 stores across Poland, the Czech Republic, Slovakia, Hungary, Romania, Latvia and Lithuania. From these seven countries, it is now scaling its business model by introducing it in Spain. This follows the close of its last fiscal year in 2025 with a turnover of approximately 363.2 million zlotys, a 17.20 percent year-over-year increase, and a net profit of 38.7 million zlotys, a 52.96 percent increase.