Pricing power: Big luxury brands raise prices during crisis

Pricing power: a phenomenon well known to financial analysts and general management. It indicates the practice of a company to increase its prices in periods of economic hardening: it is a question - we understand it easily - to increase its margin to compensate for the fall in sales volumes. Not all companies have this capacity: only those who know how to sell at a higher price without the customer being aware of it can claim to have very good pricing power.