Reju CEO Patrik Frisk: 'There is very little that you can’t reuse'

“I’ve spent decades working for brands (Under Armour, The North Face, Timberland, Jansport, Smartwool, Reef, Peak Performance, Gore-Tex, Vans) that make clothes that people love. Yet, too many of these garments have ended up in landfills or incinerated. And increasing global consumption and fast fashion are only accelerating this problem,” says Patrik Frisk after decades in the garment industry.