Retention and leveraging data are main priorities for retailers

Data management has become one of the most important parts of scaling retail businesses today. Previously, brands were obsessed with acquiring first-party data, but now priorities are shifting to learning how to properly leverage data to continue business growth and customer retention. Sixty-five percent of retailers cite data management as the biggest problem they face in trying to leverage first-party data, according to a new executive survey conducted by CommerceNext. For its fourth annual benchmarking report, The Ascension of Digital Maturity, which was sponsored by conversational commerce leader Attentive, CommerceNext surveyed 114 retail executives spanning brand types and verticals to understand the progress and current trajectory of the retail industry, with a particular focus on today’s top challenges and priorities.