Ryo Matsumura of Japan's Rakuten: 'We would like to represent French designers who are not yet known'

In past seasons of Rakuten Fashion Week Tokyo, the event’s headline sponsor, tech firm and e-commerce retailer Rakuten, has made it known of its intentions to secure stronger ties with the influential fashion weeks of the West. During Tokyo’s FW24 fashion week, for example, Paris Fashion Week’s official tradeshow partner, Tranoï, announced it would be entering Japan with its first Tranoï Tokyo event, set to be held simultaneously to the next edition of Rakuten FWT in September.