Safilo signs JV with Parma to expand distribution in South Korea

Safilo Group has entered into a joint venture agreement in South Korea with Parma International, an experienced local player active in the eyewear and sporting goods sectors, which Safilo said, will favour the development of new distribution channels in the market together with marketing and digital communication services. The company added that the joint venture, 51 percent owned by Safilo, will be based in Seoul, South Korea, and will distribute the eyewear collections of many of the brands in Safilo’s portfolio with the aim of increasing the company’s reach in the country.