Samsonite Group to acquire Béis in 210 million dollar deal

Samsonite Group has agreed to acquire Béis, the lifestyle and travel brand founded by actress and entrepreneur Shay Mitchell, in a deal valuing the business at approximately 210 million dollars.

The acquisition will see Samsonite acquire 85 percent of Béis for 178.5 million dollars, funded through cash and available borrowing capacity. Mitchell will retain a 15 percent stake and continue as founder and head of creative and design, while Béis will operate as a standalone brand under CEO Adeela Hussain Johnson and its existing management team.

Founded in 2018, Béis accumulated around 210 million dollars in revenue in 2025 and has built a strong digital following, with more than 1.4 million Instagram followers and 619,000 on TikTok. Lifestyle bags account for around 50 percent of sales.

In a statement, Samsonite CEO Kyle Gendreau said the deal would support its priorities of "strengthening our digital capabilities to further support multi-channel growth" and "expanding our presence in lifestyle bags", while creating opportunities to accelerate Béis' long-term growth.

Mitchell added: "We've always dreamed big, and joining the Samsonite Group gives us the chance to dream even bigger. They're truly the perfect partner - our strengths complement each other so well, together we can take Béis places we couldn't have on our own."

The acquisition is expected to close in the fourth quarter of 2026, subject to regulatory and customary conditions. Samsonite said it plans to use its global distribution, sourcing and logistics infrastructure to introduce Béis to new markets and consumers.